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Show + Tell at Blend 24: Announcing Our Partnership with Binary


We are thrilled to announce that Show + Tell has officially partnered with Binary, kicking off a major cross-brand transformation project. 

We had the privilege of attending Binary’s annual conference, Blend 24, where our team—Hannah and Charlie—had the opportunity to immerse themselves in the Binary community and get a first-hand look at their business goals, ethos, and future vision.


At Blend 24, our main goal was to build a deeper relationship with Binary and align ourselves with their brand. Throughout the event we meet with Binary’s leadership and senior teams, gaining valuable insights into their 15-year journey and future ambitions.


Binary is at a pivotal moment in their history, looking to move beyond their long-standing ‘stealth marketing’ approach and step into a new era of brand recognition and growth. As Andrew Birch, Binary’s CEO, candidly shared


“For the past 15 years, we almost pretended we didn’t exist, with a series of terrible websites that told nothing about who we are. Now, we’re ready for change.”



We’re excited to lead that change, starting with a complete cross-brand strategy that will articulate their identity and future direction. Our partnership will shape Binary’s external brand presence while strengthening internal brand consistency.




Together with Binary, we’re embarking on a transformative journey, helping them evolve from where they are now to a brand that reflect the journey they're on. 


Stay tuned as we embark on this exciting new phase with Binary!

Show+Tell partner with Binary

Show + Tell Launch New Branding and Website for Red Kite Connect 


Show + Tell are delighted to be an integral influence of Red Kite Connect evolution, Red Kite is a partnership of Yorkshire schools and institutions, across all phases of education, from inner city locations and rural contexts.

Show + Tell aligned with Red Kite to launch a new distinctive sub-brand which will stand out within their sector, but we wanted to keep the heritage and foundations of the brand ensuring it felt modernised and fresh within a traditionally old-fashioned industry.  


A Strategic Approach to Branding and Design 


At the heart of this project was the creation of a new brand identity for Red Kite Connect, but the brain of the project was to ensure Show + Tell built a website that seamlessly embodies the Red Kites mission and values, highlighting its commitment to professional growth and partnerships with intuitive navigation, educators can effortlessly find the training programs and resources they need.  
 
Although a direct portal for course purchases and resource management was initially considered, an integration of the Eventbrite API, offered a streamlined solution.  
 
The site’s consistent branding strikes a balance between professionalism and personality, using vibrant, rounded shapes to appeal to the teaching community. Show + Tell want to ensure that high-quality visuals best represented their industry leading services which include real-life training session images and custom graphics, further enhance the site’s engaging and polished design.



Website Design with Integrated Functionality 


The website redesign for Red Kite Connect was another major aspect of this project. The design needed to clearly communicate Red Kite Connect’s mission and values while offering an intuitive user experience.


Supporting Professional Development Across the Sector 


Red Kite Connect new website showcases the diverse range of training solutions available and positions Red Kite Connect as a hub for collaboration, knowledge-sharing, and continuous learning. 


By leveraging strategic partnerships and expertise, Red Kite Connect is poised to make a lasting impact on professional growth across schools, aligning with its mission to be a flexible connector within the sector. 

The new branding and website are a testament to Show + Tell’s ability to deliver innovative, creative solutions tailored to meet specific client needs. Red Kite Connect’s strengthened brand identity and enhanced digital presence will increase accessibility to their training programs and solidify their role as a key player in education. 



For more information on this project or to explore how Show + Tell can support your brand’s development, visit https://showandtell.agency/#start-a-project 

New Project Launch: Red Kite 

With continuation of our series of Meet the Team, up next is our very own Hannah Smith. Hannah has been with us almost a year now and has been integral to delivering multiple projects and help developing relationship with our clients. 

We spoke with Hannah and asked a series of questions to give her insight on how she got into project management and background on her personal life.

When you joined Show + Tell and how long  you’ve been in project management total


I joined Show + Tell in July 2023, taking a bit of a leap of faith into Project Management as this role has been my first experience of it, having been in recruitment for 5 years prior.


I'd never really heard of Project Management as a career but as soon as I did I knew it would be the right career path for me. I love being organised, planning things and speaking to different people in my personal life, so once I knew there was a career around this, I was all for
it!


What you enjoy about your role and the agency


The thing I enjoy most about my role is the different projects I get to work on and the clients I get to meet because of
that, it's such a varied role, from working with property and investment sectors to leisure and even a cathedral.


No day is the same at Show + Tell, and providing your projects run to time and budget you're pretty much given the autonomy to manage them in a way that works best for you - even if that does mean asking developers 1000's of questions a day. Aside from the job, the team here are a great bunch of people, we all get along really well and do plenty of social activities, be it breakfast, after work drinks or fundraising events for charity, it's generally just a fun team to be a part of.


I'm a total CrossFit nerd. I only started doing CrossFit just under a year ago but I soon became hooked and go down to the gym every day - except Sundays when it's closed, but if I could, I would. It's true what they say about CrossFitters, you definitely have to have a weird mentality to put yourself through that much physical pain and endurance, but as a community it's great fun!

In a past life I also used to be a competitive figure skater, but we can leave the talk of leotards till the next blog!

My favourite project so far has been the recent launch we did of a new website for DTRE, it was my first full experience
of managing a project from conception to delivery. I learnt a lot, went on atrip to London, developed internal team relationships and got to put new skillsinto practice working with Payload for the first time. Despite it being a very
tight deadline we delivered the project on time, I worked with a great designerand developer on our end and the client contact provided excellent support and insight too. If all projects run as smoothly as that one I'll be amazed.


1 piece of advice for anyone looking to get into a role like yours:

Go for it and be confident. If you really want to get into Project Management you just need to find a place that is willing
and able to support you on that journey. Having good organisational, planning, time management and people skills is great but being confident in yourself and your ability to deliver is what brings it all together.

Meet the team: Hannah Smith

We recently ventured out of the office and out of our comfort zone to conquer the Yorkshire Three Peaks. We embarked on completing the challenge by covering 24 long miles, along the way we clocked up over 550k steps, reached new heights with an elevation of 5200 ft, 16 porkpies consumed, Three peaks climbed and 1 rewarding pint. 

We are so pleased to be able to have completed this challenge and most importantly to have supported and raised money for an incredible charity, 

. We collectively raised over £1,000, but we're still welcoming donations below. 

Mind in Harrogate District is just one of over 100 local Minds spread across England & Wales. Each local 

operates as an autonomous charity, which is why both Show + Tell & 

 have partnered with them to not only raise funds, but also offer ongoing creative & marketing support. 

"Even though 1 in 4 people have mental health problems, most of us don’t get the help we need. This has to change. We’re Mind. We’re here to fight for mental health. For support, for respect, for you." - Mind. 

This in 'Mind' our team found the legs to get through the challenge and we have a few insights from them on how they found the experience and what it meant to them:


The main thing that got me through the Three Peaks was knowing that we were all in it together. We were all encouraging each other throughout the day which was a great motivator to keep going!

 Knowing that there was a Chinese takeaway waiting for me at home was what kept me going.

Why do you think it's important to do these types of activities?

Raising money for charity and awareness of issues important to the people of the agency is the primary reason for doing them. Beyond this, challenging ourselves mentally and physically I think is important for personal and team development and if we can have some fun while doing it then that’s a bonus!

It's great to see how you can work together as a team to push through.

What was your main motivator to get through the challenge?

Completing the full Three Peaks is something I've always wanted to do and now I can say I have!

I've always wanted to do the 3 peaks as I enjoy challenging myself physically and mentally, and the thought of the sense of achievement at the end.

The physical and mental achievement of completing the challenge is what kept me going. As well as knowing all the money we raised was going to a good cause.

Filling 10.5 hours of walking with some of the most random chat! Josh’s alphabet game was a highlight even though it’s the kind of game my 9 year old would play; it killed an hour or so!

Seeing the consumption of pork pies at every break.

Seeing the sheer amount of pork pies that we managed to consume throughout the day was an achievement in itself. We must have cleared out the entire meal deal aisle of Asda in preparation for this walk.

, we couldn't be prouder of the level of commitment from the team to completing the challenge and raising as much money as possible. Our JustGiving page is still open & we welcome any further donations below:

Show + Tell take on the Yorkshire Three Peaks 

We’re excited to announce a new face here at Show + Tell, as we’ve welcomed Josh Dodd as our new agency Marketing Manager.

With a strong back catalogue of marketing roles for both B2B and B2C organisations since 2018, Josh will be responsible for Show + Tell’s marketing and content strategies, brand development, tactical campaigns and more, aiming to help us achieve our ambitious revenue target of £1m in the next financial year. 

Most recently, Dodd served as Commercial Marketing Coordinator at CMS Distribution, a supplier of business and consumer technologies to customers across Europe and APAC, where he played a pivotal role in marketing lead generation, strategy and campaigns that drove brand awareness and customer engagement, specifically with customers in the UK and Ireland.

In his new role as agency Marketing Manager at Show + Tell, he will leverage his experience and strategic insight to drive the agency's marketing initiatives forward, helping us to reach our ambitious financial objectives and brand goals. He will also be responsible for developing and executing innovative marketing strategies to enhance Show + Tell's brand visibility, drive customer engagement, and support business growth.

"We are thrilled to welcome Josh to the Show + Tell team," said Charlie Hartley, Founder and CEO of Show + Tell. "His impressive background in B2B marketing and his passion for creativity and innovation make him the perfect fit for this role. It’s a significant hire for us as an agency, and we are confident that Josh will make significant contributions to our marketing efforts and help us achieve our goals for growth and success."

Josh added: "I am thrilled to join the talented team at Show + Tell. The agency's commitment to creativity, innovation and excellence aligns perfectly with my own values and aspirations, and it’s exciting to be part of an organisation that has just received two industry awards for the Best B2B Website. I’m looking forward to driving impactful marketing initiatives that contribute to the continued success and growth of Show + Tell."

Josh’s appointment comes at an exciting time for Show + Tell, as the agency continues to expand, with further plans for more new roles over the next year and recent client wins including 

, an initiative by UK Sport, as well as an exciting new project with long-term client, 

All the best to you in your new role, Josh - we’re excited to have you on board! 

Show + Tell bolsters growth with new agency Marketing Manager

It’s been a busy and exciting time here at Show + Tell recently, what with our rebrand, multiple 

 and several new clients coming on board, and we’re back to share that we’ve also recently welcomed eventIMPACTS, an initiative by 

eventIMPACTS is well-known for its comprehensive event audits, which illustrate how events influence various aspects, ranging from local communities to the economy, including a unique carbon calculator for economic impact assessment. 

Partners include the Department for Culture, Media and Sport, EventScotland, London & Partners, Tourism Northern Ireland and many more high-profile names in the mass participation event space.

The UK Sport team behind eventIMPACTS believe that events have the power to inspire and change people's lives in several ways, and they provide a toolkit of resources to help event organisers improve their evaluation of the impacts associated with staging sporting and cultural events.

The firm’s partnership with Show + Tell signifies a strategic move to improve the overall user experience (UX) of the eventIMPACTS website and highlight their extensive knowledge and experience in their field.

While eventIMPACTS has primarily focused on sports events to date, Show + Tell will be aiming to broaden the perception by highlighting the organisation’s capability to cater to any large-scale event, from large-scale business conferences to grand expos and lots in between. 

This initial project focuses on revamping the website's UX, addressing current technical challenges and improving aesthetics and user journeys. The entire website is set to undergo a comprehensive audit to identify areas of improvement and enhance overall usability.

Our approach started with our signature in-depth discovery process, analysing how users currently navigate the website and pinpointing friction areas. This analysis will inform subsequent UX and design improvements, ensuring that eventIMPACTS site visitors can easily find the content they seek. 

There will be a thorough testing phase, involving approximately 30 recruited users who will evaluate a prototype of the site, providing real-world feedback which will inform our approach and be gold dust for the site’s ongoing evolution. UK Sport and eventIMPACTS have personally invited participants to partake in this testing, showcasing their commitment to delivering an enhanced digital experience for their audience. 

This emphasis on user testing highlights the commitment to delivering a website that aligns seamlessly with the needs and expectations of eventIMPACTS’ diverse user base.  Looking ahead, we’re hoping to create a long-term roadmap for eventIMPACTS, anticipating future projects and approaches to enhance their digital presence even further. 

Show + Tell’s Technical Director, Dan Martin, spoke of the partnership with UK Sport on the eventIMPACTS project, saying: 

"So many of us within the Show + Tell team are fans and followers of UK Sport’s events and projects, so it’s a thrill to be working with the team on the eventIMPACTS UX project. It’s refreshing to see such a commitment to genuinely improving UX, and we’re confident this is just the beginning.”

We’ll share more about this project over time via our 

 and Instagram channels and will undoubtedly have a gleaming case study to share soon, so do keep your eyes peeled for further developments.

UK Sport selects Show + Tell to enhance UX for eventIMPACTS 

We're thrilled to announce an exciting collaboration with a renowned US-based venture capital firm specialising in healthcare investments. In a strategic move to elevate its digital presence and storytelling capabilities, this VC firm - which for confidentiality clauses we cannot name as yet! - has selected Show + Tell to spearhead the revamp of its brand and website.

Headquartered in the US, this venture capital firm distinguishes itself by focusing on healthcare investments beyond the conventional Biotech scope. Unlike our other clients in the space, such as 

, which typically invest in early-stage startups, our latest client targets commercially viable businesses in later-stage development.

The primary goal of this ambitious brand and website overhaul is to enhance the firm's brand perception and overall user experience. 

Show + Tell will strategically emphasise key areas such as showcasing the extensive portfolio of companies the venture capital firm has invested in, highlighting significant successes and metrics, and weaving a cohesive and engaging narrative throughout. Strong site performance will be a key driver, naturally, and we’ll be focused on developing a powerful, user-centric and simple-to-use site that showcases the best of this firm’s offerings. 

To achieve these objectives, we plan to leverage a headless CMS, utilising a JamStack methodology. This modern approach places the requirements and trends of the modern web at the project's core, ensuring a seamless and dynamic user experience, whilst making content and changes easier to manage for the in-house team, thanks to the nature of implementing a headless CMS. 

Brand Transformation: A complete overhaul of the brand to articulate the firm’s expertise and authority in its space to its audience. The result will be engaging and appealing brand assets and an industry-leading website. 

JamStack Approach: As JamStack specialists, we’ll be delivering the new site with this approach to result in a faster, more secure and scalable website, built for the modern web.

Sharing Success: A key component of the brand and website overall is communicating the success stories of the scale-ups invested in by the firm, along with their many successes as an organisation.

Content Flexibility: We’ll be introducing a Headless CMS, replacing the firm’s existing CMS set-up, which will empower their in-house team to make changes to content without dev input,  dramatically minimising the delays or downtime that can traditionally be a symptom of monolithic systems.

Creative Direction and Collaboration: In addition to the technical aspects, Show + Tell will actively contribute to the creative direction of the venture capital firm's online presence. This includes art direction, supplier selection, and setting standards for the quality of creative content, videos, and photography to align with the firm's strong image, ethos, and values.

Our founder and CEO, Charlie Hartley, expressed his enthusiasm about the collaboration, saying:

“The decision to collaborate with us reflects this venture capital firm's commitment to staying at the forefront of digital innovation in the VC landscape, an area we’re highly experienced in as an agency. We are delighted to be helping them with this transformation and are already working on some exciting aspects behind the scenes. It’ll be thrilling to see it all come together.”

“There is so much to celebrate when it comes to our client's specialisms and successes, and it’s a privilege to help them bring these messages to life in new ways,” Hartley continued.

Stay tuned for an exciting digital transformation that showcases the intersection of innovation and healthcare 

If you’re looking to undertake a project of your own, 

. We have creative and digital expertise across a range of sectors and are JamStack enthusiasts delivering experiences with impact, so there’s no doubt we’ll be able to help.

Show + Tell welcomes another VC client

We’re pleased to announce that Show + Tell, and our sister agency 

, have established a pro bono partnership with Mind in Harrogate District. 

This collaboration aims to harness the experience of both agencies to bolster the vital work of 

, a charity with roots dating back to 1973. Affiliated with National Mind and the wider Mind Federation, Mind in Harrogate District stands as a beacon of support for mental health in Harrogate and nearby.

Mind in Harrogate District is just one of over 100 Local Minds spread across England and Wales. Each Local Mind operates as an autonomous charity, driven and supported by local individuals and dedicated to serving the unique needs of its community. 

The charity offers a range of vital mental health provisions such as telephone support, counselling, befriending, wellbeing groups, rural wellbeing support (within Masham, Pateley Bridge, Ripon, Boroughbridge), support for refugees & asylum seekers and Cost of Living support.

The charity heavily relies on partnerships like ours, along with fundraising (from both individuals and businesses) and running internal operations on a modest budget to ensure the focus is on delivering for those who need its support.

Daniel Swepson, Marketing Director at Next Chapter, led the partnership initiation and stated: 

“Both Show + Tell and Next Chapter place significant emphasis on employee wellbeing and prioritise mental health, so our local Mind charity seemed like the natural fit for us to help in 2024 as our charity partner. 

“Whilst Mind in Harrogate District is part of a bigger network, their fundraising is solely their responsibility, and our team are passionate and committed to helping them bolster their efforts with our mix of brand, marketing and digital support.”

This partnership signifies more than just a collaboration or token CSR piece; it represents a shared commitment to mental health advocacy and community empowerment in our region. Through strategic initiatives such as website and digital support, creative and branding, and other marketing support, Show + Tell aims to elevate Mind in Harrogate District’s brand visibility, with the view to raising funds that will help the charity deliver crucial mental health services.  

We’re proud to deliver all of this, plus ad-hoc strategic support as needed, at a time when mental health charities nationwide are busier than ever and NHS waiting lists for support are ever-increasing. 

Holly Astbury, Head of Corporate Partnerships at Mind in Harrogate District, added: 

“We are grateful to the Show + Tell and Next Chapter teams for choosing Mind in Harrogate District as their charity partner for the year ahead. We’re looking forward to leaning on and learning from their vast experience and knowledge in branding, digital, creative and marketing to help push the charity forward and help as many people as possible in 2024 and beyond.”

As our work unfolds, there are numerous opportunities for individuals and businesses to get involved and support the cause. Whether through volunteering, fundraising, or spreading awareness about Mind in Harrogate District’s services, every contribution plays a vital role in promoting mental health and well-being, and we’re looking forward to doing our bit. 

Together, we can create a future where everyone has access to the support and resources they need to thrive mentally and emotionally.

Stay tuned for more updates via our blog and social media channels over the coming months.

Show + Tell partners with Mind in Harrogate District

Eagle-eyed readers of this blog may have noticed recent announcements that we were shortlisted for the prestigious B2B Website of the Year award for our work with DENTON at both the UK Dev Awards and the UK Digital Excellence Awards, and it gives us great pleasure and pride to announce that we picked up the trophy for both! 

The journey to this point has been nothing short of exhilarating. Collaborating with 

, a leading name in commercial interior design, we set out to redefine their digital presence. Together, we've crafted a website that showcases their expertise and creativity and sets new standards for user experience and design excellence in the commercial interior design sector.

Winning these awards is a testament to the dedication and talent of our team. Their tireless efforts and creative vision have brought our projects to life in market-leading, truly innovative and creative ways, and each person who has been part of this work greatly deserves the spotlight.

Charlie Hartley, Show + Tell's founder said: 

"I couldn't be prouder of what we've achieved together. Both award wins are testament to the phenomenal talent and passion of the team and it's brilliant to be recognised within the industry for work we're immensely proud of.  Our work with DENTON is ongoing, and we're now also delivering marketing services to them via our sister agency 

™, so I'm looking forward to seeing what else is on the horizon as we continue this partnership."

Of course, none of this would have been possible without the trust and support of our client, DENTON, and the internal team that have collaborated with us on this project and the surrounding activities. Thank you for believing in us and for the opportunity to bring your vision to fruition!

Whilst work in an agency day-to-day is certainly not about the silverware, we must celebrate these wins and acknowledge them as the great achievements they are.  As a result, we're more inspired than ever to continue pushing the boundaries and delivering exceptional results for our clients.

A Double Award Win for Show + Tell

If you’ve been engaging in our recent content around the VC industry, you’ll know how much we believe that staying ahead of brand, creative, and digital product trends is crucial for firms aiming to stand out in a competitive market. We produced a 

As technology continues to shape the VC industry - as it does with countless others around the globe - embracing digital innovation is not just an option, it's a necessity. 

In this blog post, we'll explore some of the top trends shaping the VC landscape in these areas and discuss the risks that firms face if they fail to keep up.

Without leveraging digital innovation, firms may struggle to capture attention, engage audiences, and differentiate themselves in a crowded market.

Without personalised content and targeting, firms may struggle to resonate with their audience and drive meaningful interactions, as well as spend unnecessary time and money on campaigns that don’t achieve their full potential.

Without innovative digital offerings, firms may struggle to attract and retain investors, entrepreneurs, and talent, ultimately hindering their long-term success.They’ll also begin to encounter problems meeting the demands of the modern web, with inefficiencies across their digital presence that undermine their brand. 

By failing to leverage emerging technologies, firms may miss out on opportunities to create immersive brand experiences, foster deeper connections with their audience, and drive meaningful engagement.

Without compelling visual content, firms may struggle to convey their brand message effectively, hindering their ability to attract investors and engage with entrepreneurs.