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Impression Studio rebrands as Show + Tell

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You may have heard the exciting news recently that our work with commercial interior specialist, DENTON, made the shortlist for the 

. Well, that’s not all! We discovered late last week that the website has also been named as a winning contender for the UK Dev Awards 2024. 

It's always a pleasure to celebrate the exceptional talents and innovative minds within our team that push the boundaries and deliver exceptional results for clients. Any award nomination is a testament to the team, and of course, to the brilliant team at DENTON who have consistently invested in Show + Tell and our sister agency, Next Chapter. 

The UK Dev Awards showcase all things digital. They are a celebration of the teams that communicate digitally to grow business – the UX people, the technical teams, the coders and the designers. The award 

 celebrate work across websites, apps, CMS systems, and coding, and recognise agencies, teams and individuals achieving big things in digital. We’re immensely proud to be one of them.

Since 2009, our team has consistently proven their prowess in the digital realm, seamlessly blending creativity with cutting-edge technology to craft captivating online experiences with impact. This recent shortlisting in the Best B2B Website category is a testament to our commitment to excellence in digital design and development in the B2B space, which is one we know extremely well thanks to our 

 with businesses in Property, Biotech, Investment, and more.

Technical Director, Dan Martin, commented about this exciting news, saying: 

The shortlisted website for DENTON is a gleaming example of what happens when creativity meets functionality. Our approach has resulted in a high-performing B2B website that goes beyond the conventional, offering visitors an immersive journey through DENTON's many projects, design philosophy, and the impact they've had on commercial spaces.

You can view our full case study on the collaboration 

, but for now, let’s raise a glass to everyone who has worked on the website and ongoing campaigns - and keep our fingers crossed for the Awards ceremony in February!

Show + Tell is a UK Dev Awards 2024 Finalist

Just under a fortnight ago, we finally released our new brand, 

, into the world. After months of work, it was time to reveal our new name, new look, new website, and new, well, 

, so it was only right we had a party to celebrate such an occasion. 

After almost 15 years of being known as Impression, the decision to rebrand to Show + Tell wasn’t one we took lightly, but - as with all good things - the timing was just right.  We’ve shared a little more about the rationale behind the change 

, so head on over to read that if you missed it.  

 at the intricacies of the Show + Tell brand, written by Jordan Donnelly, our Head of Design and the creative force behind the rebrand.  

The launch took place on December 7th and received a few exciting press features, and we’ve already had a tonne of great feedback from clients, partners, and staff alike, such as: 

"It’s great to hear it and big congratulations to you and Show+Tell!!! Hope we have a smooth cooperation in the future. It’s so nice to have such an excellent partner for ORSIS."

"How exciting, huge congratulations Charlie and the team, and fab new website, really enjoyed it."

The following day, we celebrated the launch of Show + Tell at our central Harrogate headquarters, bringing together the whole team, along with friends and family, partners, and industry peers, to raise a glass and toast our new chapter. As a busy creative and digital agency with multiple bases, it’s not often the whole team can get together to celebrate, and it was fantastic to have so many join us for the celebration. 

“We really appreciate how many people came to celebrate the launch of Show + Tell, especially considering it was in December - an already busy month of parties! 

, along with showcasing the new brand in all its glory across the office. It felt important to mark this shift as a business with a proper event and it was a great night. There are big plans afoot for us in 2024 - our fifteenth anniversary - so I’m looking forward to sharing more and seeing these plans come to fruition. I want to say a big thank you to everyone who worked on the launch, and helped organise the launch event - now it’s on to the next!”

Take a look at our video of the launch party: 

We’ll be closed from 5 pm on Friday, 22nd December, and reopening at 9 am on Tuesday 2nd January 2024. 

There will be skeleton staff in place over the break to deal with any urgent client matters, and other enquiries will be dealt with on our return in the new year. 

As this exciting year draws to a close, we’d like to say thanks to our clients, partners, team members, and suppliers for all the hard work and collaboration we’ve shared in 2023. We wish you all a fantastic Christmas and a happy, healthy, and prosperous 2024. 


Toasting Success: Show + Tell Official Launch Event

We are thrilled to announce that Show + Tell has been shortlisted in the prestigious UK Digital Excellence Awards in the Best B2B Website category. This recognition comes as a testament to the outstanding collaboration between our team and the esteemed commercial interior design firm, DENTON.

At Show + Tell, we believe in pushing boundaries, breaking new ground, and delivering experiences with impact. These beliefs are exemplified in our partnership with DENTON, a leading player in commercial interior design in the UK. DENTON came to us looking for a rich brand experience that inspires visitors and highlights their innovative, specialist service offering. 

The synergy between our teams has resulted in a website that showcases DENTON's unparalleled design expertise and sets a new standard for B2B websites in the digital landscape.

Competitor analysis and a full review of the existing site was the first stage of our approach to the DENTON site overhaul. This was done before we won the brief for the work, and we took this research further once we’d secured the contract and had access to information that could guide us from a UX and CRO viewpoint, and inform the design and functionality.

The business wanted to move to a new domain as part of this project, so our Marketing team was on hand to deal with the SEO implications of that, whilst our design and development teams utilised the findings of our research to develop a concept that propelled the DENTON brand ahead of its competitors. 


We presented a highly compelling, editorial concept, which showcased the incredible projects using quality imagery, video and interactive aspects, which would not have been possible with a new 

, as the previous site was quite restrictive in what it could support. The site was also flat and didn’t particularly engage or provide the opportunity for the user to dive deeper into a project, and this was a big opportunity for DENTON to get right. 

The existing site was also quite confusing, and part of our work was to simplify the user journey through a streamlined sitemap, making information simple to access for the different audience types.  Crucial aspects - from our perspective - were things such as having the Services pages in the main nav, as these important pages were hard to find, and that’s not ideal for such a considered purchase where research and information gathering are key. Clear call-to-actions were also lacking and this was impacting conversions. 

All of this - and more - was taken care of in our approach to the project.

It is now abundantly clear from the new DENTON site that they’re a commercial interior design business and expert at what they do. 

Their brilliant projects take centre stage thanks to video, and high-quality photography, and services and expertise are highlighted with clear and concise pages that are easy to find and navigate no matter the device. It’s interactive, engaging, and hits the brief head-on.

We think we did the job, of course, but what matters is the client’s view of what we delivered:

“We approached Impression to deliver a best-in-class website design & UX experience for DENTON and they’ve delivered that in spades. 

"Marketing & brand strategy are key priorities for the Board and working on this project with Show + Tell has been a collaborative, creative and exciting process. We have created a market-leading website which has already received fantastic feedback from clients and the industry. Since the launch, the team at the sister agency, Next Chapter, has implemented several lead-generation marketing campaigns which are generating impressive ROI already.”

Being shortlisted for the Best B2B Website category at the 

 is an honour that reflects the dedication and hard work of the Show + Tell team members working with DENTON. We’d also like to acknowledge and extend our gratitude to DENTON for trusting us with this project, and their ongoing investment in us to evolve their digital presence.

As we eagerly await the final results at the ceremony in the New Year, this recognition fuels our passion to continue pushing the boundaries of digital design and innovation. At Show + Tell, our mission is to be the creative catalyst that enables brands to shine through captivating narratives and visually stunning designs. We’re proud to have delivered this mission in our work with DENTON.

, and get in touch if you’re looking for a partner to propel your digital presence to new heights in 2024.



Show + Tell shortlisted at UK Digital Excellence Awards

After almost 15 years of Impression, the end of this year brings some exciting developments for our agency. Following months of work behind the scenes, we’re delighted to share our new brand and identity, Show + Tell.

Throughout 2023 we’ve been looking ahead and mapping out the agency's future. To that end, we’ve invested a lot into our brand positioning, marketing and business development, as well as cementing our senior leadership team and client experience, adding FLOCC to our agency group, and the ongoing evolution of our service offering.

We understand more than ever who we are and what we’re great at, and felt that it was time our brand name and creative had an upgrade to propel us into our fifteenth year in business. 

The rebrand marks a significant shift towards offering an all-encompassing suite of services. As Show + Tell, we specialise in digital strategy, website design and build, technical innovation, UX design, brand strategy, and brand design.

The rename and brand transformation was spearheaded by our Head of Design, Jordan Donnelly. It’s a change that has been discussed over the years and, for various reasons, we’ve pushed this project down the priority list until the timing felt right.

“The name Impression served us well since 2009, but as the agency has grown and developed and the services we deliver have progressed, it felt like we’d outgrown the name and we needed something that better represented our offering and what we’re about. Find out more about our 

“Show + Tell does exactly that. Our rebrand signifies a new chapter for us. 'Show + Tell' articulates how we work with brands - by showcasing their unique narratives through innovative strategies, immersive UX, and compelling brand design. It's about bringing brands to life in ways that captivate and resonate.”

'Show + Tell' articulates how we work with brands - by showcasing their unique narratives through innovative strategies, immersive UX, and compelling brand design. 

This new name captures the essence of what we do – weaving compelling narratives, delivering branding and design solutions that are far from the norm, and creating leading-edge digital products - all of which truly Show + Tell our clients’ unique stories.

The past couple of years have been transformative for us as a business, with several initiatives that have helped us hone in on our offering. The name Impression no longer reflected the agency and group of people we are, and we believe Show + Tell far better represents us as a collective, along with the services we provide our clients.

The business world is constantly evolving, and so are the behaviours and expectations of customers. The race for their attention and their business is won by those who can best match the relentless pace of change. Show + Tell exists to keep our clients at the head of that race.

CEO and founder, Charlie Hartley, explains further:

“I’m incredibly proud of our growth and success, particularly in the last 2-3 years, and we’ve done a lot of growing up as a business as a result. 

We’ve invested a lot of time and resources in the agency in recent years, from our outstanding studio space with its custom fit-out to hiring more brilliant people across the business, including in crucial senior leadership roles.

We now have clear objectives and know intrinsically what we want to be famous for, and I’m confident that the new brand meets the scale of our ambitions and represents us in this new and exciting growth phase.”

, to our group, which has helped us further our technical capabilities and add more value to our clients. This investment and enhanced service offering puts us at the forefront of Sanity and React development agencies in the UK and we’re hopeful this will boost our future growth.

We also recently shared our growth plans with the 

, putting a number on what we’re hoping to achieve over the next couple of years in terms of revenue and the new career opportunities we hope to deliver, too. This story was shared whilst we worked behind the scenes on our new brand and positioning, with our eyes and minds firmly on what we know we can achieve as Show + Tell.

“Historically, we've mainly been a digital agency doing web builds and web projects, but over the last couple of years, there has been a move to bigger brand strategy pieces and more complex technical briefs, and we’re already delivering a lot of large-scale projects of this nature, which we want to continue doing. Again, we strongly feel this rebrand helps us on that journey and communicates our skillset effectively.”

2024 will be our 15th year in business, and we want to express our gratitude for the trust and collaboration we’ve had with our clients. This year has been our most successful ever and we’re so proud of the projects we’ve delivered and how our agency continues to grow and thrive.

Show + Tell is a celebration of the partnerships we've built, and we look forward to many more years of creating together.

As you can see, our rebrand includes a transformed website and a new visual identity that embodies the agency’s comprehensive approach to creative and technical excellence. Take a closer look around the site, check out our 

Exciting news just in – we’ve been named by Clutch as a Clutch Champion and a Global Leader!  

Clutch, the leading global marketplace of B2B service providers, revealed the results of 2023 Clutch Global and Champion Winners, recognising and celebrating the businesses offering their customers outstanding service. 

Scores are calculated and winners determined based on actual customer feedback provided by Clutch reviews, so it feels extra special to have received this accolade.

This new, prestigious award is presented to only the top 10% of Clutch Global winners, recognising business service providers across the world for their industry expertise and ability to deliver exceptional results compared to other companies in their line of service for 2023. Businesses must have acquired new, verified client reviews within the past six months to qualify for this award.

It means that Show + Tell is globally recognised as an exceptional service provider, by our clients, based on authentic client feedback. In terms of the day-to-day here, nothing changes – we just keep doing what we’ve been doing for well over a decade and striving to be the very best at 

Here’s a quote from Sonny Ganguly, Clutch CEO, on the significance of the Clutch awards:

"We are thrilled to showcase the incredible success of leading companies worldwide on our platform. Their dedication to delivering outstanding services has not only contributed to their own success but has also empowered countless clients to thrive. We aim to highlight this year’s industry frontrunners and facilitate connections for Clutch users seeking top-notch services tailored to their specific needs.”

Charlie Hartley, CEO and Founder of Show + Tell, said: 

“It’s so satisfying to see us recognised on this scale, and it’s even more rewarding knowing that our clients and their crucial views and experiences have helped us get here.  Last year we worked hard on a new internal CX strategy, which is focused on how we want our clients to feel and what the customer experience should be when working with our agency. It’s fantastic to see that this hard work is paying off.

We hope the awards, and our reviews to date, can help businesses looking for an experienced and trusted digital and branding partner to discover us, so we can continue showcasing the great work we do and the customer experience we’re always committed to delivering.”

We’d like to say an enormous thank you to our clients for kindly taking the time to review our services, and to the whole team for their unerring efforts to deliver the absolute best branding and digital development services, along with outstanding account and project management. 

Discover our Clutch listing and associated reviews right 

We're a Clutch Champion and Global Leader

Last month, we excitedly kicked off our new internal innovation and creative learning initiative, 

, and, somehow, it’s already a month later and we’re sharing the hot takes from the most recent session on the 27th of October. 

This time, Rhea Zakir and Hannah Smith are in the hot seat, providing the ins and outs of the session and what they took from it.

Once a month, Show + Tell go to Leeds for the day to work from a co-working space at Clockwise. We spend the full day away from our normal day-to-day jobs, which tends to be a break from our busy schedules, and have a catch up on exciting work that we've recently done as an agency, any new updates in the business, and we also get oversight on how we are doing in comparison to our business targets. We usually go for lunch together, and then in the afternoon do a creative session - In_Flux - where we work with different members of the team on tasks to broaden our horizons.

In this In_Flux session, we were put into groups of 4 and given a brief to create the brand for an up-market and sustainable kids' clothing brand.

My team and I came up with the brand name Petit Vert, which means ‘little green’.  This would be a company that offered new but sustainable kids' clothing items, with a section of the site where the user could opt for second-hand clothing. 

The theme of the business was “growing sustainably” and we felt this was a break from the mould, as kids' clothing as a market isn’t typically the most sustainable, despite big strides from sites like Lullaloop and of course, Vinted. 

To maintain a strong product catalogue, we also planned to enable customers to send back worn items once they no longer fit, via recyclable, sustainable packaging, for these items to be sent to other customers via the pre-loved section of the site. If saving the planet wasn’t enough incentive, we also looked to provide a discount to incentivise the customer, in addition to increasing the chances of additional sales.

It was fantastic to see so many brilliant ideas come from the session and it’s great to be able to think outside the box and be involved in aspects of the creative process that I might not have been usually involved in as part of my role. We get to learn from each other and encourage ideas and collaboration, and I genuinely believe we all come out of the session having learned something new that we can take forward into our day-to-day roles. 

One of the workshops we have planned is a Persona Workshop, and there's a creative element from the In_Flux session which can be utilised here. Being able to put ourselves in the customer's shoes of what would we want to buy or see a brand offer, and being able to put ourselves in the business shoes thinking about the type of customers we want to target, is invaluable insight.

All in all, I enjoy the In_Flux sessions as it’s great to get out of our comfort zones, both physically and figuratively!

For our second session of In_Flux, we headed to Leeds to work from a co-working space on Greek Street. It's a great space, very central, and allows us all to get out of Harrogate for the day, which tends to be a welcomed break from our day-to-day routine.

Having these sessions monthly and starting with a company review or update is a great way to reflect on all the fantastic projects each team has been working on and highlight to the wider team what's new or what's in the pipeline for the agency. It's also a great opportunity to work collaboratively and creatively with other members of the team.

This month's task was to create a brand for an up-market children's clothing line with sustainability at the heart of it. The brand my team created focused on being playful, sustainable and being Made for Moments which championed the idea of the clothes being worn for every occasion not just special occasions.

With the clothing being made of recycled fibres, adjustable, and easily machine washable, the clothes were built to last and grow with the child, meaning they would last longer than the average clothing lifespan for children, which is a widespread issue in the clothing industry generally, and even more so in children’s fashion.

As a relatively new member of the Show + Tell team, the session gave me a great insight into what a brand identity workshop might look like. It allowed me to think outside the box, and this can be transferred into other areas of my role. It also highlighted how quickly creativity can run away with you once all the great ideas start rolling in and how this needs to be managed without restricting the overall project, as it is my responsibility as a Project Manager to limit scope/creep and ensure timescales and budgets are not exceeded

As a PM I regularly take part in discovery workshops with clients, so this aspect isn’t new to me, but the In_Flux sessions have given me the confidence in my creativity to come to these workshops with an alternative perspective and to challenge the mundane when it comes to helping clients develop their brand identity. It’s always helpful to have an opinion - even better if it's an informed one! - and I enjoy building my interest and expertise in this area. 

As a busy agency, we generally have people out and about in meetings, discovery workshops, or working from home on different days, so the In_Flux sessions are a great opportunity for us all to sit down in a room together, share new ideas, and learn from each other, not to mention the team lunch we enjoy!

Want more insight into life at Show + Tell? Check out our other 

 page for more info on what we’re up to behind the scenes.

Oh, and don’t forget to have a look at our open vacancies on our 

 page, if this all sounds like something you’d want to be part of.

In_Flux - The October 2023 Edition

We’re delighted to announce we have welcomed 

, a digital agency based in East Anglia to our Group, as part of an acquisition for an undisclosed sum.

Show+Tell, established by CEO and founder Charlie Hartley, now has 15 staff across two agency brands; Show+Tell and sister agency, 

, which specialises in digital marketing. The addition of FLOCC adds another 2 members of staff to the business, along with a base in East Anglia, enabling exciting further growth across the UK. It also bolsters our digital development capabilities, adding FLOCC’s expertise in Sanity CMS, 

Hartley, who founded Show+Tell in 2009, spoke of the decision behind the acquisition of FLOCC, saying: “I’m delighted to have added FLOCC to our business. It was clear from initial discussions that the values, expertise, client base and culture of FLOCC aligned so closely with our own, and the skills and capabilities of the existing FLOCC team will add significant value to our offering, and vice versa. 

The digital world is constantly evolving, and so are the behaviours and expectations of customers. The race for their attention and their business is won by those who can best match the relentless pace of change. We exist to keep our clients at the head of that race and - with the added power of our new addition - will continue to strive even further. 

Charlie Hartley, CEO + Founder


Charlie continued: "As a growing and ambitious agency, this acquisition enables us to operate more cohesively in East Anglia, expand the group’s overall service offering, continue to recruit outstanding talent, and inject new life into our service delivery and client services."

FLOCC has delivered work for a wide range of organisations including MTV, the University of East Anglia, Tresca Bikes, Cambridge University, the University Arms Hotel in Cambridge and Sports Park (Norwich). We boast a similarly impressive 

 roster, including Warwick University, Betty’s and Taylors Group, Northern Energy and Manchester Basketball Club. 

Daniel Swepson, Head of Marketing at Next Chapter, added: “We’re really excited to welcome FLOCC’s team and clients to the business and have already identified a wide range of opportunities following the expansion of our service offering and capabilities, which will no doubt be of benefit to Show+Tell, Next Chapter and FLOCC clients alike.

“We look forward to accelerating our technology capabilities, growing and adding value to the client base of all three businesses. We also hope to expand further across East Anglia, working with ambitious brands looking to do things differently and break the mould, which is something we’ve been doing here at Show+Tell and Next Chapter for over a decade.”

Show+Tell, which has been growing steadily by 20-25% year-on-year for the past 3 years, will continue to deliver services from our Harrogate headquarters, with the FLOCC team remaining in Norwich and servicing clients across East Anglia. 


Our exciting news has already been featured on 

 and will be hopefully making further waves across the industry this week. We're looking forward to making a bigger impression than ever, so watch this space!

Show+Tell acquires Norwich-based digital agency, FLOCC

In April, Impression was assigned the brief of designing and developing a free HFSS calculator tool for 

, who were wanting to generate leads from a useful online resource. Highly topical, thanks to the new 

, this tool would help food & drink manufacturing companies work out their HFSS score and suggest reformulation gains for their products.

The exciting project began with an initial kickoff meeting between Impression and Ulrick & Short to better understand the exact aims of the project and the end goal of the users, in this case, food and drink manufacturers. Within a week, the designs were presented to Ulrick & Short and met with high praise as Marketing Manager, Robert Lambert, remembers:

Following a rapid prototyping design process, the project transitioned very quickly from the design to the development, taking a total of just five weeks from the initial brief to launch. According to Impression’s Project Manager, Tim, “one of the main reasons for the smooth delivery of this project close collaboration between Ulrick & Shorts marketing team and our UX/UI delivery team. With the announcement of the legislation by the Government, food & drink manufacturers are now scrambling to comply and the release of this new tool would help position Ulrick & Short as a specialist food science provider who can guide manufacturers through the process.”

Results from the New Lead Generation Tool

 has generated 90 leads in just 8 weeks for Ulrick & Short - including big-name brands. In the same period, they also saw 735 new direct views to the website. Thrilled with the results, Rob mentioned:

The HFSS Calculator continues to be the company’s second-best-performing web page, behind only the homepage, and Ulrick & Short are thrilled with the added value it has brought to their website and business. For more information, or, if you have an equally exciting project of your own in mind, 

New HFSS Calculator Tool is a Success for Ulrick & Short

We are looking for a creative developer to be part of a growing & dynamic development team that works collaboratively across projects in a supported environment.

We’re at an exciting part of our agency growth plan and following the appointment of a Technical Director, we’re investing in the future tech stack of the agency to support larger Enterprise solutions such as 

Show+Tell are one of the most awarded agencies in the North of England based on independent judging by the 

 community. You’ll be responsible for creating truly innovative & award winning websites & front-end experiences. We aspire to set the standard in our industry and your technical & creative expertise will play a key role both internally & with our client base.

The role will be a hybrid role based in our newly refurbished central Harrogate HQ which was recently featured on 

If this sounds like something that would be of interest to you, 

See more of what life is like working at Show+Tell on our 