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Sanderson Weatherall buildings

Streamlining Sanderson Weatherall’s marketing & HubSpot Implementation

  • SEO & Content Marketing
  • Digital Advertising
  • HubSpot Implementation
Sanderson Weatherall
Client
Sanderson Weatherall
Services
  • → HubSpot Implementation
  • → Digital Advertising
  • → SEO & Content Marketing
Sanderson Weatherall is a leading UK property consultancy firm, specialising in commercial property management, valuations, & advisory services across various sectors. The company is well-known for delivering high-quality services & helping businesses optimise their property portfolios across multiple regions in the UK, all while continuing to expand their reach even further.
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The brief

Sanderson Weatherall aimed to enhance its digital presence & better engage with potential clients. The goal was to optimise their website, increase visibility in key service areas, & drive qualified leads through targeted online campaigns. Additionally, the company wanted to streamline its tech stack to support growth by implementing a robust CRM solution to manage client relationships & automate processes effectively.

The approach

Next Chapter™ collaborated closely with Sanderson Weatherall to develop a comprehensive digital marketing strategy. Our team focused on a combination of SEO, content optimisation, & targeted digital advertising to elevate visibility & attract the right audience to the website.

After an intensive process of audits & keyword research, a strategy focussed on location-based services was rolled out across their marketing channels, with new custom landing pages optimised for local searches & a series of tailored & location specific digital advertising campaigns designed to increase awareness & drive qualified traffic from key locations.

We also supported the implementation of HubSpot across the business, a complex project due to the large volumes of data that needed to be migrated into the new CRM & levels of customisation required to ensure the solution suited the many needs of the business.

Once data had been cleansed & migrated, & HubSpot's setup customised, we supported Sanderson Weatherall further by delivering a series of training sessions to shareholders & key stakeholders across the national team.

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Consultant Marketing Director

The results

137%
Rise in users from email YoY
34.1%
Average open rate for HubSpot email campaigns
80k+
Impressions from paid search in 6 months
£0.98
Average CPC on Google Search
130%
Rise in organic traffic in 2024 vs 2023
218
New organic keywords in the top 10 in 2 years
6.59%
Average CTR from Google Search
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“Implementing HubSpot gave our business something we weren’t ever sure was going to be possible, a central platform that all areas of the business can utilise efficiently. This implementation would never have been possible without the guidance & support from the team at Next Chapter™”
Hayley Evans— Head of Marketing & Partner at Sanderson Weatherall
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Commercial Property Marketing
  • SEO & Content Marketing
  • Digital Advertising
  • HubSpot Implementation

Sanderson Weatherall