Delivering Growth for DENTON Through Strategic Marketing of Workplace Transformations

The commercial interior design and fit-out sector is highly competitive, requiring a robust strategy to stand out and attract leads throughout the lengthy purchasing journey. DENTON aimed to ensure that whether the end user was experienced and knew exactly what they needed, or was navigating the process for the first time and required support and guidance, DENTON was the go-to supplier.

This is where Next Chapter™ came in. We conducted extensive keyword research, competitor analysis, and tapped into the expertise of the DENTON team to determine exactly what the audience would be searching for online, the information they needed, and the questions they commonly had. As a result of this research, the Next Chapter™ team were able to create an SEO and content strategy that significantly increased DENTON's organic search presence, alongside a PPC and social media advertising approach designed to boost brand awareness online and capture high-intent searches - ensuring all users entered the DENTON site onto the most relevant content to them, depending on who they were & what information they had been looking for.