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Bradfield centre, 184 Cambridge Science Park Rd, Milton, Cambridge CB4 0GA

[ Updated 6th December 2023 ]

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At Show + Tell, we’re always pushing the boundaries of creativity and innovation. As industries evolve, so do we—consistently finding ways to explore new technologies and design solutions that meet modern needs. One of our latest explorations comes from our Head of Design, Pippa Holman, who conceptualised 

, a brand that seamlessly merges fashion and artificial intelligence.

Modelise is more than just a concept—it’s a fresh take on the growing intersection between AI and the fashion industry. As AI becomes increasingly influential in design, Modelise gives fashion designers a new tool: the ability to upload their creations and see them instantly modelled on digital avatars. This opens up exciting opportunities for creative exploration, helping designers visualise their work without the constraints of traditional methods.

Pippa worked towards building a visual identity for the brand, as mentioned to us she wanted to; 


"Using high-end fashion photography, we can create bespoke and unique imagery to stand out amongst the AI and digital sector"



Using powerful imagery and messaging can bolster the USP of the software to progress audience retention and product sell-out. 


When Pippa took on this project, she wasn't just thinking about functionality—she considered how the entire brand and user experience would be presented to consumers. 


To captivate the fashion designer and social media influencer market, we would introduce a contemporary Serif font inspired by fashion trends. 



We devised a vibrant colour palette taking cues from the beauty industry, to enable to brand to stand out and have direction when self promoting their business. 



Modelise is sleek, forward-thinking, and creative, perfectly aligned with the cutting-edge technology it represents. The design reflects the digital nature of AI with pixel effects, dynamic visuals, and an emphasis on the creativity that fuels the fashion world. From the colour palette to the typography, every element tells a story of innovation and exploration.



To further elaborate on the above points, introducing  iconography could enhance USPs and draw attention to specific points to help develop the business performance on the website. 


Fashion is always changing, and so is technology. At Show + Tell, we believe that brands like Modelise exemplify what’s possible when you fuse these two worlds. As AI continues to shape industries, we’re excited to continue creating concepts that bring new, exciting experiences to life.


 to explore the future of design and technology together! 


Introducing Modelise - Fashion meets AI

Show + Tell collaborates with Power Sheds for new ecommerce experience


Power Sheds is an award-winning manufacturer of high-quality garden sheds and log cabins and decking. Having worked with the brand since it launch 5 years ago, we're proud to annouce the launch of their new ecommerce site.

This transformation, delivered by a collaboration of agencies, Propaganda, Verse and our very own Show + Tell team, this comes after five years of rapid growth and industry recognition, setting a new standard for online customer experiences in the garden building market.


At Show + Tell we strive for innovation when delivering intuitive and accessible designs through cutting-edge UX/UI for customers. We designed an experience which is not only highly functional but communicated the Power Sheds difference in an innovative & engaging way.

The project began with our UX Discovery Phase, conducting in-depth research to understand the needs and preferences of shed buyers. Between the tree agencies we ran a series of workshops to define the stratgey for the project which included:

From there, we created wireframes and prototypes to visualise the website's structure and functionality. Our design team then brought the vision to life through visually stunning and engaging designs. Working with Verse, a Shopify development partner to bring the vision to life.



Charlie Hartley, Digital Strategist at Show + Tell, added:

"We wanted to create a seamless, enjoyable experience for Power Sheds' customers, from the first click to the final purchase. The design needed to be both visually appealing and highly functional, capable of handling a large volume of product information and customer traffic. 

Working as a trio of agencies with Propaganda & Verse, we all brought core areas of expertise to the table and through a truly collaborative approach we’ve delivered a brilliant new ecommerce site for Power Sheds.

Our goal was to build a platform that not only drives conversions but also reflects the unique Power Sheds brand proposition".

The new platform has been designed with the following key objectives: 

This new ecommerce platform is the latest step in Power Sheds’ ongoing mission to serve its customers with best-in-class digital. Having already secured several prestigious awards, including the UK Business Awards 2021 and the eCommerce Awards 2022, Power Sheds is now ready to take its digital offering to the next level and has ambitious growth plans.


Jack Sutcliffe, Co-Founder of Power Sheds, reflects on the journey:

Show + Tell have been with Powersheds from the very beginning, creating out brand and launching our first website when we launched 5 years ago. Since then they've been supporting us throughout our growth journey. 


Recently, they demonstrated exceptional integrity by advising us to re-platform our website, even though it meant we would no longer use them in a development capacity. By putting our long-term success ahead of their own, they showed a truly customer-focused approach, which we are incredibly grateful for. On top of that, they designed our stunning new Powersheds.com site that perfectly captures our brand

 to read the full case study. If you are looking to take your brand to the next level, 

New Project Launch: Power Sheds

 for a few years now and they're certainly a client we thoroughly enjoy working with due to the sheer quality of what they produce. Turning high end luxury cars into tastefully customised individual masterpieces.

Take a look at the below and let us know which is your favorite - we love what Kahn have done to the Jeep!

Like the brochures? Which is your favourite?

Kahn Design: Creative campaign launch

The Show+Tell studio are a little divided about this blog post. Some hate these types of posts, others agree with bits of the post and others would like to see other sites showcased in the post. However, can never keep everyone happy and sure the same goes for our readers! In the creative industry everyone has their own opinion and that's part of the reason it's such a great industry to be part of.

Below we've simply showcased some website designs that we like for one reason or another! We hope we enjoy the read and we'll soon be getting started on a similar post on inspiration for mobile website design and App design so watch this space!

We love new Harvey Nichols website which was launched last year. Beautiful home page and a really well designed shopping area however they have recently changed the home page design to a more conventional design which is a shame.

We've followed the Raf Simons brand for a while now and we love their latest website with the background backdrop a series of rotating videos. Would be nice to turn the annoying music off though - bet they have a higher bounce rate because of that!

While this site has a stunning design, the beauty is in the outfit builder from pod1 which works like a treat! Take it for a spin...

This really is a tasty design and makes you hungry just looking at it! We love this design because of its typography and the visual element to it really help to sell the brand and the products they're selling! We've got to put an order in for the office - delivery to the UK might be fairly pricey!

The visual impact of this site just sells the place. After looking at the site, it just makes you want to go and sample the food and cocktails which just look out of this world.

The site oozes personality and it's the visual element that gives aids this. Apart from the obvious visual impact, the site's simple and has a lovely 3D effect nav bar. Going to have to check out how much flights are to Oslo to see this place!

We love the Australian version of the Billabong website and again mainly down to the visual impact and we like the "Life's better in board shorts" campaign and how the interacted that with Billabong customers and fans.

We've followed the website of Immersive Gardens for a while now and we love the the interactivity of the site and its stunning flash element... words aren't enough, check it out for yourself and enjoy!

Being a company proud of its Yorkshire routes and with a major development in Leeds City Centre taking place; we wanted to give this site a mention. We've seen better but it's got a nice visual home page and we like the brand.

We first came across Vector Photography just through the industry that we're in and we've since become good friends with the company. In many projects that require photography we often work in partnership with Vector as their work is pure class. However, this blog post is not about mentioning friends - their site 

have a huge visual impact being in the photography industry. Check it out...

The Marquee industry is not exactly know as being the forefront of digital marketing to say the least but Your Marquee have certainly embraced the digital age.

Stunning website design... again a Yorkshire company!

This site oozes character and we love how the navigation design is influenced by the image on the about us page. Yorkshire company again!

A website that is dedicated to the work and travels of a passionate photographer egged on by friends to start selling it online. We love it when a website is 'all about the work' as long as the word it top notch - why should the site be anything else. A north west photographer.

A beautiful website. Obviously it's site with background imagery scaling to the full size of the browser but we love the little touches of this site such as the 'menu chalk boards' that are promoted on the home page - character. Again... a Yorkshire company!

We we've left the north and now giving the south some exposure! Byron Hamburgers are located across our Capital and we love their site's design - bet their burgers are pretty good too!

We love the brand of this site and it works well throughout the site. Every week there seems to be a new cup cake company launching such is the crazy so standing out from the competition is key - we think this site could be improved upon certainly but we do like the brand. Would you agree?

Nice to see a site that it's not geared up to the super size skinny woman as in reality that's not a true reflection on our society's average woman. So we like the products of Desina and what they stand for in their company message. The site has a good design, clean, easy to use and good use of call to actions.

A company offering tailor made safari trips to Africa and they use some stunning photography. We love how they made good use of the image scaling the full width of the browser and it looks great in all the main browser sizes.

We'd like to finish on a band and we love this brand and how it flows through the site and in particular it's navigation. Very simple site but it's refreshing!

As always we'd welcome your comments on our posts or feel free to share this post on your social media platforms...

2012 website designs inspiration

After almost 15 years of Impression, the end of this year brings some exciting developments for our agency. Following months of work behind the scenes, we’re delighted to share our new brand and identity, Show + Tell.

Throughout 2023 we’ve been looking ahead and mapping out the agency's future. To that end, we’ve invested a lot into our brand positioning, marketing and business development, as well as cementing our senior leadership team and client experience, adding FLOCC to our agency group, and the ongoing evolution of our service offering.

We understand more than ever who we are and what we’re great at, and felt that it was time our brand name and creative had an upgrade to propel us into our fifteenth year in business. 

The rebrand marks a significant shift towards offering an all-encompassing suite of services. As Show + Tell, we specialise in digital strategy, website design and build, technical innovation, UX design, brand strategy, and brand design.

The rename and brand transformation was spearheaded by our Head of Design, Jordan Donnelly. It’s a change that has been discussed over the years and, for various reasons, we’ve pushed this project down the priority list until the timing felt right.

“The name Impression served us well since 2009, but as the agency has grown and developed and the services we deliver have progressed, it felt like we’d outgrown the name and we needed something that better represented our offering and what we’re about. Find out more about our 

“Show + Tell does exactly that. Our rebrand signifies a new chapter for us. 'Show + Tell' articulates how we work with brands - by showcasing their unique narratives through innovative strategies, immersive UX, and compelling brand design. It's about bringing brands to life in ways that captivate and resonate.”

'Show + Tell' articulates how we work with brands - by showcasing their unique narratives through innovative strategies, immersive UX, and compelling brand design. 

This new name captures the essence of what we do – weaving compelling narratives, delivering branding and design solutions that are far from the norm, and creating leading-edge digital products - all of which truly Show + Tell our clients’ unique stories.

The past couple of years have been transformative for us as a business, with several initiatives that have helped us hone in on our offering. The name Impression no longer reflected the agency and group of people we are, and we believe Show + Tell far better represents us as a collective, along with the services we provide our clients.

The business world is constantly evolving, and so are the behaviours and expectations of customers. The race for their attention and their business is won by those who can best match the relentless pace of change. Show + Tell exists to keep our clients at the head of that race.

CEO and founder, Charlie Hartley, explains further:

“I’m incredibly proud of our growth and success, particularly in the last 2-3 years, and we’ve done a lot of growing up as a business as a result. 

We’ve invested a lot of time and resources in the agency in recent years, from our outstanding studio space with its custom fit-out to hiring more brilliant people across the business, including in crucial senior leadership roles.

We now have clear objectives and know intrinsically what we want to be famous for, and I’m confident that the new brand meets the scale of our ambitions and represents us in this new and exciting growth phase.”

, to our group, which has helped us further our technical capabilities and add more value to our clients. This investment and enhanced service offering puts us at the forefront of Sanity and React development agencies in the UK and we’re hopeful this will boost our future growth.

We also recently shared our growth plans with the 

, putting a number on what we’re hoping to achieve over the next couple of years in terms of revenue and the new career opportunities we hope to deliver, too. This story was shared whilst we worked behind the scenes on our new brand and positioning, with our eyes and minds firmly on what we know we can achieve as Show + Tell.

“Historically, we've mainly been a digital agency doing web builds and web projects, but over the last couple of years, there has been a move to bigger brand strategy pieces and more complex technical briefs, and we’re already delivering a lot of large-scale projects of this nature, which we want to continue doing. Again, we strongly feel this rebrand helps us on that journey and communicates our skillset effectively.”

2024 will be our 15th year in business, and we want to express our gratitude for the trust and collaboration we’ve had with our clients. This year has been our most successful ever and we’re so proud of the projects we’ve delivered and how our agency continues to grow and thrive.

Show + Tell is a celebration of the partnerships we've built, and we look forward to many more years of creating together.

As you can see, our rebrand includes a transformed website and a new visual identity that embodies the agency’s comprehensive approach to creative and technical excellence. Take a closer look around the site, check out our 

Impression Studio rebrands as Show + Tell

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Impression Studio rebrands as Show + Tell

Introducing Modelise - Fashion meets AI

New Project Launch: Power Sheds

Kahn Design: Creative campaign launch

2012 website designs inspiration