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After 15 incredible years in Harrogate, we’re excited to share that 

 has moved. Our team of 17 has relocating to 

 in Leeds—a move that marks a huge milestone for us as we continue to grow, evolve, and strengthen our presence in the heart of the city’s business community.

This move is more than just a change of address. Wellington Place is a vibrant hub, perfectly aligned with our vision for the future. With its modern office spaces, buzzing atmosphere, and excellent transport links, it provides an inspiring and collaborative setting where our team can thrive.

As a brand and digital agency, we work predominantly with B2B clients across commercial property, tech, professional services, and finance. It only makes sense for us to be based in the corporate district, and Wellington Place sits right at the centre of it all.

"Relocating the business to Leeds is a significant milestone for us," says our Managing Director, Charlie Hartley. "With so many of our clients operating in this space, having our base here puts us right where we need to be, surrounded by like-minded businesses and opportunities."

Our new office isn’t just a workspace - it’s a place for creativity, collaboration, and connection. With dedicated work areas, co-working spaces, and meeting rooms, we’re designing a setup that encourages innovation and teamwork.

We’ve also got big plans to host exclusive events, bringing together our network for insightful discussions, networking, and knowledge sharing.

This move is part of our ongoing investment in our team, our clients, and cutting-edge technology. We’ve already delivered a number of AI projects, and our new location will help us continue to attract top talent, build stronger client partnerships, and push the boundaries of what’s possible.

With offices in Leeds, London, and Cambridge, our team of strategists, creatives, and technical specialists are dedicated to building impactful brands and digital experiences.

We can’t wait to welcome our clients and partners to our new Leeds home and start this next chapter together. Stay tuned - exciting things are coming!

Show + Tell Moves to Leeds’ Wellington Place: A Bold Step Forward

Attracting new customers and retaining existing ones is crucial for energy and utilities providers. Your 

 could be the key to staying relevant as technology advances, competition intensifies and customer expectations shift. Both longstanding traditional providers and newer entrants to the growing renewable sector can utilise a unique and strong digital brand to stay ahead of the curve. 

Having worked on digital transformation and branding projects with 

 sector. We also understand that taking on a new digital project can seem complex and overwhelming. That's why we're here to guide you through every step of the process, helping you turn up your brand and achieve growth. As a taster, we've outlined three key areas that energy and utilities brands should be focusing on in 2025. Keep reading to find out what they are, and 

 if you're feeling inspired to start a project!

User-centric web design - simplifying experiences

Many customers find it complicated to mange their energy services online. Complex pricing and transaction processes can leave customers struggling to understand their options and bills. This confusion frequently leads to increased call centre volume and customer frustration. The solution? A 

 that transforms complicated information into intuitive, easily digestible content. A focus on customer preferences can increase engagement, trust, satisfaction, and retention.

Modern energy websites must prioritise mobile experience. Responsive design is no longer optional, as over 70% of customers prefer managing their utilities via smartphone. Your digital presence should seamlessly adapt to any device, so customers can report outages, view and pay bills, or check their usage on the go.

Accessibility isn't just about compliance - it's about serving your entire community effectively. Energy services are essential utilities that every customer needs to access and understand. By implementing thoughtful web design principles that consider diverse user needs, you're not just meeting regulations; you're demonstrating your commitment to inclusive service delivery.

Real-World Success: Transforming Customer Experience

, a prominent LPG and domestic heating oil supplier, showcases the power of user-centric design. We developed an intuitive website with a seamless e-commerce feature which enabled homeowners to effortlessly manage their energy needs. The redesigned platform allowed customers to efficiently select fuel quantities, choose delivery dates, and access transparent pricing information. 

In 2025, data is the new currency for energy and utility brands. Forward-thinking marketers know that strategic data capture creates meaningful opportunities for engagement and driving business growth.

The most successful brands are reimagining data capture as a value exchange. Energy calculators that help customers understand their potential savings, carbon footprint, or optimal energy plans are all excellent examples of interactive content experiences that customers actually want to engage with. These tools are useful for customers and capture critical lead information in a way that doesn't feel transactional.

You can build on this by implementing multi-step plans that collect customer information across many interactions. Potential customers might start by downloading a sustainability report, then engaging with an energy savings calculator, and eventually providing more detailed contact information for a personalised consultation. Each touchpoint becomes an opportunity to build trust and capture increasingly valuable data.

Content strategies can be powerful data capture mechanisms. Develop gated content like comprehensive energy efficiency guides, industry trend reports, or exclusive sustainability webinars that provide genuine value to your target audience. By creating content that speaks directly to the challenges of energy management, you're positioning your brand as a thought leader in the sector, whilst collecting valuable leads.

Mobile apps and customer portals offer rich data capture opportunities. Gamification elements can incentivise information sharing. For example, energy-saving challenges, personalised efficiency recommendations, or rewards programs can encourage customers to provide more detailed profile information.

, a leading business connectivity company, demonstrates the art of strategic data capture. We strategically integrated lead generation forms throughout their website to simplify the process of capturing visitor information. Showcasing services, case studies, and success stories optimised the site to transform casual visits into meaningful business opportunities.

Visual storytelling - bringing your brand to life

In an industry often perceived as impersonal, visual storytelling is a powerful way to connect emotionally with customers. A cohesive brand identity makes it easier to tell compelling stories, like a commitment to renewable energy or steps to power local communities. Through strategic visual content, you can transform these into engaging experiences that resonate with your audience. Key elements to consider include logos; colour palettes; typography; brand voice; imagery and graphics; as well as adaptability and consistency across platforms.

Complex energy concepts become approachable through well-designed 

 with infographics and interactive visualisations. Instead of overwhelming customers with technical jargon about smart home integration or energy efficiency, try using dynamic visual content. Interactive tools that show cost savings, environmental impact, or usage patterns can turn passive consumers into engaged participants.

Video content provides an authentic window into your organisation's work and values. Share the dedication of your emergency response teams, showcase improvements that ensure reliable service, or highlight community involvement initiatives. These visual stories help build the trust and emotional connection that turn satisfied customers into brand advocates. This kind of content can also be repurposed across a range of channels. This creates extra touchpoints, attracting new customers and keeping existing ones engaged. 

, a cutting-edge broadband provider, illustrates the transformative power of visual storytelling. We created a brand identity using colours, fonts, and design elements that capture the essence of speed and innovation. New brand language embodied the company's commitment to technological advancement, turning a simple visual refresh into a powerful communication tool. 

Discover Pulse Fibre's full visual branding journey 

2025 is an exciting year for the energy sector, and your brand can lead the way with some simple digital branding tactics. 

 can propel your business forward with a digital presence that excites and engages your target audience. With our guidance, your brand can stand out in a saturated market with a compelling and memorable digital identity. 

If you’re looking to stay ahead of the curve, contact us to 

Revitalising Your Brand: A Guide For Energy & Utilities Marketers

It's 2025, and the Energy & Utilities sector is more competitive than ever before. Customers have a wealth of options at their fingertips, and are choosing to align themselves with brands that provide more than just good service or affordable services. 

. Keep reading to discover the three biggest trends we think will make Energy & Utilities brands stand out in 2025. 

 if you’re feeling inspired to start a project!

Consumers are favouring brands that reflect their values, especially where sustainability is concerned. A 

 found more than eight in 10 (82%) consumers viewed a company's poor environmental track record as a reason not to buy from them. On the other hand, 

 found that 55% of consumers are willing to pay more for brands with eco-friendly credentials, so the advantages of including your sustainability practices and commitment to social responsibility in your marketing strategy are clear. Whether you're a traditional supplier or part of the renewable movement, showcasing your ethical practices and sustainability goals is essential to attracting conscious customers and avoiding any risk of a negative reputation. Consider creating content focused on sustainability, or creating a dedicated section of your website to highlight your company's environmental commitments. Interactive diagrams and images are an engaging and accessible way to educate consumers about your sustainability efforts and their positive impact. Account management portals are a great place to show users how their own choices are creating a positive impact, especially when coupled with intuitive, user-centric features that enhance customer experience.

AI usage is higher than ever in 2025, driving innovation and enhancing user experiences. Recent research from 

 found that 54% of marketers use AI in their role, compared to one year ago when just over a third (37%) were using it. Now it's your turn to make the most of AI driven tools. The sky's the limit, but popular applications include personalising services, optimising marketing operations and data analysis. 

Utilising AI is a great way for energy & utilities brands to improve their customer experiences. Customers now expect immediate, real-time responses and actions at the very least. AI chatbots meet this demand with instant, automated responses to common customer queries. This can result in improved customer satisfaction, positioning your brand as reliable and knowledgeable. In 2025's competitive market, the additional savings in time and operational costs can also be hugely beneficial to brands. 

Struggling to turn raw data into actionable insights? AI can delve into your data and uncover customer behaviour and purchasing trends. This data analysis can be a goldmine for marketers, and the efficiency of an AI-assisted approach can free up time for other important tasks. Enhanced data capabilities help marketers create targeted interactions and consistent experiences across digital platforms. All AI avenues lead to increased business growth - a win-win for marketers.

Content Personalisation & Visual Storytelling

A strong, distinctive visual brand helps establish a memorable identity. This in turn ensures visibility and relevance with customers. By using smart data analysis, brands can tailor content to their target audience's preferences and needs. Finding the right balance of tailored content helps create memorable and impactful experiences. Stunning visuals, imagery, and graphics further enhance content, creating personalised narratives that resonate. These elements can work with your brand identity to build strong emotional connections with customers, nurturing deeper loyalty. Consider using infographics or interactive charts to visually showcase your company’s environmental impact or refresh your brand with a new colour palette or logo that better reflects your business's core values and innovative spirit. 

2025 is an exciting year for the energy sector, and implementing simple digital branding tactics could help your brand lead the way. Show + Tell's sector experience can accelerate your growth with 

 that excites and engages your audience. With our guidance, your business can stand out in a saturated market, attracting new customers and retaining existing ones. 

If you’re looking to keep your brand ahead of the curve for 2025, 

3 Brand & Digital Trends For The Energy & Utilities Sector in 2025

Curious about breaking into marketing? At our agency, we believe success comes from more than just developing skills – it’s shaped by the unique experiences and diverse backgrounds of our team. From degrees in marketing to hands-on apprenticeships, our journeys into agency life have been as varied as the industry itself. 

Navigating the waters of in-house and agency marketing reveals distinct pros and cons. While the in-house marketer embraces a jack-of-all-trades role, overseeing 

every aspect of marketing for a business, steering you away from delving deep into one speciality. 

For some marketers, this is their preferred route as they get to enjoy and experience all aspects of marketing. 

Agency life offers a dynamic and multifaceted experience. Here at Next Chapter, we thrive on this dynamism, and our team members revel in the unique advantages it brings. 

In contrast to the structured routine of in-house positions, agency life embraces adaptability. Our team at Next Chapter revels in the freedom to navigate through a variety of projects and clients, constantly going above and beyond to meet diverse client needs. This flexibility not only keeps the work exciting but also nurtures a culture of continuous learning and evolution. 

Exposure to a diverse range of Projects: 

Agency life is a landscape of all projects, each presenting a unique set of challenges and opportunities. This exposure not only fuels creativity but also broadens perspectives, fostering a well-rounded skill set that is invaluable in the constant evolution of the digital marketing industry. 

At Next Chapter, we believe in the power of accelerated growth. Agency life is a place where skills are honed at an unprecedented pace. The dynamic nature of projects, coupled with the collaborative spirit of our team, propels our members into a continuous cycle of improvement. It’s not just a job; it’s a journey of skill development, a fast track to becoming a seasoned marketing professional. Working amongst experts in specific digital fields also help to enhance skills and knowledge across all the team members. 

Let’s dive into the story of Daniel Swepson, our Co-Founder & Marketing Director at Next Chapter. Daniel’s career in the digital world wasn’t something he initially sought out. Starting his career in PR, he was gradually steered towards digital marketing as his agency’s clients increasingly demanded a digital presence. This shift, though unexpected, turned out to be the right move, opening new avenues for Daniel’s career. 

The creation of Next Chapter is closely tied to Daniel’s own journey. A casual LinkedIn message from Charlie sparked a conversation that would lead to the birth of the agency. Drawn by the prospect of doing something innovative, they joined forces, and together they launched Next Chapter – setting out to make their unique mark in the digital marketing industry. 

Meet Aoife, our Digital Marketing Executive at Next Chapter. From leaving school, Aoife knew that digital marketing was her calling. Her career began as an in-house Marketing Apprentice, a role that provided her with valuable experience and a solid foundation. However, her curiosity and ambition led her to explore the unique opportunities that only an agency could offer. 

Despite the fewer openings typically available in agency settings, Aoife was determined to take this route. Today, she’s a vital part of our team at Next Chapter, bringing creativity, strategy, and a well-rounded perspective from her experience. Her specialties now lie in social media and paid advertising. 

Our Senior SEO and Content Marketing Manager, Jack, began his professional journey in marketing after studying computer science at the University of Kent. Despite his academic background, Jack soon realised that his true passion lay not in programming, but in the digital marketing landscape. His career initially took him through roles in HR and systems management within a charitable organisation, where he developed a close connection with the internal marketing team and discovered his genuine interest in this field. 

Seizing an opportunity when it arose, Jack transitioned into marketing, starting as a Website Content Coordinator. Through his dedication and expertise, he advanced to roles such as Digital Content Coordinator, Digital and Website Executive, and eventually ascended to his current position as Senior Content Marketing Manager and SEO Specialist at Next Chapter. His journey reflects a clear trajectory of growth and specialisation, showcasing his commitment and proficiency in the evolving domain of digital marketing. 

Our Senior Graphic Designer, Pippa, has always had a passion for creativity, and her journey from childhood artistry has transitioned into becoming a key player in our team. Her early passion for art evolved into a love for design during her time at Leeds Art College, leading her to a degree in Design and Art Direction. She has always known she has wanted to be in a design role, and knew working in an agency would suit her skillset and desire for varied projects perfectly. 

Her work at Next Chapter reflects her dedication to creativity, from her insatiable appetite for learning new illustration styles, to her innovative approach. Pippa’s dynamic creativity and natural talent for design continue to shape the future of our projects. 

Meet Rhea, our account manager at Next Chapter. Rhea’s plan wasn’t initially to work in marketing. Whilst completing her degree in finance and investment management, during her final year at university, she completed a consultancy project for a small business, where she discovered her passion for marketing and client collaboration.  

After returning from a year-long trip in 2021, she was approached by a recruiter to land her first digital marketing role as an Account Executive. From here she progressed into a Junior Account Manager role and worked her way up the ranks to her current position as Account Manager. Her dedication to building strong client relationships and 

Our newest addition to the team is Hannah – our SEO and Content Marketing Assistant. Hannah’s journey into marketing began in an unexpected way. With a degree in philosophy, her career path wasn’t clearly defined. However, when her boyfriend launched his own company, Hannah took on the challenge of managing all the marketing efforts. This experience ignited her passion for the field and inspired her to leave the world of recruitment to pursue a career in marketing.  

Determined to learn more, she immersed herself in online courses and eventually secured an internship with Next Chapter, marking the start of her professional journey in marketing. From here, she was offered a full-time position and is continuing to learn all about the world of digital marketing.  

Our top tips for marketers wanting to start their agency career 

An internship position is a great way to explore the field without fully committing to the career path – if you find it’s for you, try applying for entry-level jobs with this experience under your belt – or consider furthering your education with an apprenticeship or degree to further build your knowledge and confidence in the field. 

Identify a niche within marketing that excites you – like SEO or content creation. You might not get this right on the first try, but having a clear passion can make you more appealing to employers hiring for specific roles. 

Tailor your CV to highlight your creative skills and relevant experience. Make sure it reflects the type of role you are targeting, emphasising projects or accomplishments that demonstrate your suitability further. 

Once you have your foot in the door, show enthusiasm for the field. Whether it’s in an internship or an entry-level job – ask to sit in on meetings, take on tasks, ask questions – throw yourself in the deep end, it’s how you learn!  

Next Chapter, developing our diverse team 

One of the key factors that contributes to the success of Next Chapter is the pride we have in fostering a team 

that reflects the rich diversity of backgrounds, experiences, and perspectives. Our belief is simple: a team with varied origins brings forth a vast array of ideas, creating an environment where innovation thrives. 

Our team members, hailing from diverse backgrounds, come together to form a cohesive unit. This collaborative culture not only propels project success but also enriches the working experience, making Next Chapter a place where everyone’s voice is heard and valued. 

, we specialise in crafting marketing strategies that drive results. 

to explore how we can collaborate and propel your strategy efforts to new heights.    

The Journey into Agency Life - Our Story

. While details are still emerging, this update is part of Google’s ongoing effort to refine how it evaluates and ranks content, aiming to deliver more relevant and high-quality search results.  

Here’s what we know so far about the November 2024 core update, what it might mean for you and how to respond. 

As the dust settles following Google’s November 2024 Core Update, its effects are becoming clearer. The update is clearly focusing on user-focused content and aiming to reduce the visibility of content designed to manipulate search rankings. The update did cause significant ranking fluctuations across multiple industries with varying levels of instability.  

Advice From SEO Experts remains similar to 

. This includes removing or updating low value content, expanding short, underperforming articles, and ensuring content is properly optimised and indexed. 

, Senior SEO & Content Marketing Manager adds, “Don’t be afraid to remove old and outdated content which can’t or won’t be updated – this can actually hinder your site rankings. Just don’t forget to add redirects, no-one likes a 404 error, especially Google.” 

“Overall, if you’re creating content focused on solving users’ common problems or queries with well-researched and informative content, your rankings should actually benefit from this update like with other recent core updates. However, rankings can still fluctuate, as is typical with Google’s algorithms.”  

Making sure you are familiar with Google’s helpful content and SEO guidelines to ensure your content aligns with best practices also helps. You should also pay attention to the content which is ranking for each term to assess whether your page is the most relevant for a particular keyword. If not, consider creating a new article or landing page to better target a keyword cluster after 

. You can also perform a content gap analysis to discover new relevant topics and keywords to improve coverage, helping to increase visibility and rankings.  

Businesses struggling with ranking drops can seek help from SEO professionals to monitor performance and optimise content for better organic rankings.  

Key Early Information About the Update  

The rollout began on November 11, but updates of this nature typically take several weeks to fully roll out, so changes may continue for the next few weeks.  

This update is predicted to affect rankings across industries and regions, meaning no specific niche is targeted. While some websites may not notice any changes, others might experience shifts – upwards and downwards – in rankings and website traffic. These fluctuations are expected as Google refines its results. 

As the rollout progresses, SEO experts have shared initial observations: 

Many have reported minimal ranking changes, suggesting the update’s impact may be less disruptive than previous core updates – or its effects may still be unfolding. 

While some websites report traffic gains or losses, the majority have seen no significant shifts yet. 

Some SEO experts believe changes began before the official announcement, though this remains unconfirmed. 

Tips for Navigating the Update as it Rolls Out  

If you notice changes in your site’s performance during or after the update, here’s what you should do:  

Fluctuations during the rollout are common. Avoid making any significant changes until the update is fully implemented.  

Although it’s best to wait for the full effects of the rollout before making significant changes, early analysis of performance fluctuations can help identify pages or content areas that are being impacted. This insight can guide your actions and planning to optimise improvements once the rollout is complete. 

You can better understand how the update affects your site by establishing a baseline of traffic and rankings before the update is fully rolled out and comparing them to changes during the rollout. This helps you identify which areas of your content or strategy might need attention. 

Core updates take time to roll out, and the full effects may not be immediately apparent. Instead of reacting to early fluctuations, focus on sustainable, long-term improvements that align with Google’s focus on quality and relevance. Avoid making hasty adjustments based on incomplete data. 

Keep up with the latest information about the update as it becomes available.  

Come back to this blog for expert insights, actionable advice, and updates on optimising your 

Understanding Google's November 2024 Core Update


At Show + Tell, we’re always pushing the boundaries of creativity and innovation. As industries evolve, so do we—consistently finding ways to explore new technologies and design solutions that meet modern needs. One of our latest explorations comes from our Head of Design, Pippa Holman, who conceptualised 

, a brand that seamlessly merges fashion and artificial intelligence.

Modelise is more than just a concept—it’s a fresh take on the growing intersection between AI and the fashion industry. As AI becomes increasingly influential in design, Modelise gives fashion designers a new tool: the ability to upload their creations and see them instantly modelled on digital avatars. This opens up exciting opportunities for creative exploration, helping designers visualise their work without the constraints of traditional methods.

Pippa worked towards building a visual identity for the brand, as mentioned to us she wanted to; 


"Using high-end fashion photography, we can create bespoke and unique imagery to stand out amongst the AI and digital sector"



Using powerful imagery and messaging can bolster the USP of the software to progress audience retention and product sell-out. 


When Pippa took on this project, she wasn't just thinking about functionality—she considered how the entire brand and user experience would be presented to consumers. 


To captivate the fashion designer and social media influencer market, we would introduce a contemporary Serif font inspired by fashion trends. 



We devised a vibrant colour palette taking cues from the beauty industry, to enable to brand to stand out and have direction when self promoting their business. 



Modelise is sleek, forward-thinking, and creative, perfectly aligned with the cutting-edge technology it represents. The design reflects the digital nature of AI with pixel effects, dynamic visuals, and an emphasis on the creativity that fuels the fashion world. From the colour palette to the typography, every element tells a story of innovation and exploration.



To further elaborate on the above points, introducing  iconography could enhance USPs and draw attention to specific points to help develop the business performance on the website. 


Fashion is always changing, and so is technology. At Show + Tell, we believe that brands like Modelise exemplify what’s possible when you fuse these two worlds. As AI continues to shape industries, we’re excited to continue creating concepts that bring new, exciting experiences to life.


 to explore the future of design and technology together! 


Introducing Modelise - Fashion meets AI


Over the past decade and a half, biotech websites have undergone a significant transformation, evolving alongside technological advancements and changing user expectations. As a 

, we’ve seen firsthand how biotech companies have adapted their web presence, embracing trends that improve design, functionality, and user experience. In this article, we explore this evolution of biotech websites, highlighting the critical changes that have shaped this sector and continue to do so. 


From Static to Dynamic: The Evolution of Biotech Website Design


In the past, biotech websites were often characterised by text-heavy layouts, clinical language, and functionality tailored for desktop users. These designs, though informative, were typically rigid, with little attention given to aesthetics or user engagement. 


Fast forward to 2024, and the landscape is drastically different. Minimalist designs now dominate, featuring clean layouts that prioritise white space and strategic use of colour.   Companies like 

 are leveraging bold, dark-mode designs to stand out, combining these with bright accents that draw attention to key information. This shift reflects a broader trend in biotech website design, where simplicity and clarity are now at the forefront.


Beyond aesthetics, biotech companies have adopted more human-centred messaging. The shift away from overly technical jargon has helped make these websites more approachable, emphasising collaboration, partnerships, and the human impact of their work. This evolution helps companies connect more effectively with a broader range of stakeholders, including patients and investors.

The Shift to Mobile-First and Responsive Design 


One of the most significant shifts in biotech 

 is the move toward mobile-first and responsive design. In previous years, websites were largely optimised for desktop browsing, with little consideration for mobile or tablet users. However, with the increasing use of mobile devices, the need for responsive design has become critical.


Today, biotech websites are designed to provide a seamless experience across all devices—desktops, tablets, and smartphones. This shift is critical for engaging a diverse audience, from industry professionals to patients seeking information. Ensuring that all content is easily accessible, regardless of the device, directly impacts user engagement and enhances the overall perception of the biotech brand.


Mobile responsiveness also plays a vital role in 

 (SEO), improving visibility in search results and attracting more visitors. This is because Google now primarily uses the mobile version of a website for indexing and ranking. This means that if a site isn’t optimised for mobile, it could be penalised in search rankings. Also, mobile-responsive sites are typically optimised for faster loading times, which is a critical aspect of both user experience and 

. Slow-loading pages can lead to lower engagement rates, as users are likely to abandon a site that takes too long to load. Overall, by ensuring that your website is mobile-friendly, you expand its reach to a wider audience and improve its rankings. 



Personalisation and Tailored User Experiences 


Older biotech websites were built with a one-size-fits-all approach. Every visitor received the same experience, regardless of their interests or needs. Today, personalisation is a cornerstone of modern biotech websites, enabling companies to create tailored experiences for diverse visitors, including investors, patients, and researchers. By leveraging AI and machine learning, biotech firms can offer personalised content recommendations and virtual tools to assist the user.


For example, website design plays a role in clinical trials - by enhancing tailored 

 during the pre-trial engagement process. User-friendly interfaces and intuitive navigation allow patients to easily access relevant information, helping them evaluate their interest in participation. Dedicated sections with comprehensive resources about trials—such as eligibility criteria, procedures, and FAQs—cater specifically to the needs of potential participants. Interactive online pre-screening questionnaires enable users to assess their suitability quickly, making the process more efficient and reducing unnecessary travel. These design elements collectively enhance user experience and foster higher engagement, driving a more diverse and representative enrollment in clinical trials. 


As biotech websites evolve into integrated hubs for innovation, they are increasingly incorporating specialised tools and functionalities that enhance personalisation. AI and machine learning analyse vast amounts of research data, providing insights that inform decision-making and improve operational efficiency. For instance, AI-driven analytics can enhance user experience by personalising content on the website. By analysing user behaviour and preferences, biotech websites can recommend relevant articles, research updates, or product information tailored to individual visitors. This customisation makes it easier for users to find information that resonates with their specific interests and needs. 


Visual & Interactive Design Enhancements


As we have already mentioned above, biotech websites are increasingly embracing advanced visual and interactive design techniques to enhance user engagement and improve information accessibility. Interactive charts, dynamic graphs, and real-time project dashboards enable stakeholders to quickly grasp key insights and trends. As the complexity of biotech research and data grows, presenting this information in a clear and engaging manner becomes essential.




Infographics, a far cry from the walls of text seen in the past, now distil complex data into visually appealing formats that are easy to understand. Biotech companies increasingly incorporate these visual enhancements to cater to diverse audiences, including investors and patients, helping to bridge the gap between complex research and public understanding.


In addition to these visual enhancements, video content is increasingly being utilised as a powerful tool to boost engagement. Short videos can effectively summarise research findings, explain complex technologies, or share patient testimonials. These dynamic visual formats not only capture attention but also allow for deeper emotional connections, making the content more memorable and impactful. Videos can facilitate better retention of information and encourage sharing across social media platforms, further amplifying reach and engagement.


Show + Tell: Delivering Immersive BioTech Websites 

As biotech companies navigate the complexities of their industry, it’s essential to present information in a way that captivates and informs, emphasising the importance of developing an engaging website design and implementing a successful user experience in today's digital landscape.


 we specialise in creating innovative web solutions tailored to the unique needs of the biotech sector. Let us help you connect with your audience and extend your reach - contact us today to 

The Evolution of BioTech Websites

Show + Tell at Blend 24: Announcing Our Partnership with Binary


We are thrilled to announce that Show + Tell has officially partnered with Binary, kicking off a major cross-brand transformation project. 

We had the privilege of attending Binary’s annual conference, Blend 24, where our team—Hannah and Charlie—had the opportunity to immerse themselves in the Binary community and get a first-hand look at their business goals, ethos, and future vision.


At Blend 24, our main goal was to build a deeper relationship with Binary and align ourselves with their brand. Throughout the event we meet with Binary’s leadership and senior teams, gaining valuable insights into their 15-year journey and future ambitions.


Binary is at a pivotal moment in their history, looking to move beyond their long-standing ‘stealth marketing’ approach and step into a new era of brand recognition and growth. As Andrew Birch, Binary’s CEO, candidly shared


“For the past 15 years, we almost pretended we didn’t exist, with a series of terrible websites that told nothing about who we are. Now, we’re ready for change.”



We’re excited to lead that change, starting with a complete cross-brand strategy that will articulate their identity and future direction. Our partnership will shape Binary’s external brand presence while strengthening internal brand consistency.




Together with Binary, we’re embarking on a transformative journey, helping them evolve from where they are now to a brand that reflect the journey they're on. 


Stay tuned as we embark on this exciting new phase with Binary!

Show+Tell partner with Binary

Show + Tell Launch New Branding and Website for Red Kite Connect 


Show + Tell are delighted to be an integral influence of Red Kite Connect evolution, Red Kite is a partnership of Yorkshire schools and institutions, across all phases of education, from inner city locations and rural contexts.

Show + Tell aligned with Red Kite to launch a new distinctive sub-brand which will stand out within their sector, but we wanted to keep the heritage and foundations of the brand ensuring it felt modernised and fresh within a traditionally old-fashioned industry.  


A Strategic Approach to Branding and Design 


At the heart of this project was the creation of a new brand identity for Red Kite Connect, but the brain of the project was to ensure Show + Tell built a website that seamlessly embodies the Red Kites mission and values, highlighting its commitment to professional growth and partnerships with intuitive navigation, educators can effortlessly find the training programs and resources they need.  
 
Although a direct portal for course purchases and resource management was initially considered, an integration of the Eventbrite API, offered a streamlined solution.  
 
The site’s consistent branding strikes a balance between professionalism and personality, using vibrant, rounded shapes to appeal to the teaching community. Show + Tell want to ensure that high-quality visuals best represented their industry leading services which include real-life training session images and custom graphics, further enhance the site’s engaging and polished design.



Website Design with Integrated Functionality 


The website redesign for Red Kite Connect was another major aspect of this project. The design needed to clearly communicate Red Kite Connect’s mission and values while offering an intuitive user experience.


Supporting Professional Development Across the Sector 


Red Kite Connect new website showcases the diverse range of training solutions available and positions Red Kite Connect as a hub for collaboration, knowledge-sharing, and continuous learning. 


Insights

Impression Studio rebrands as Show + Tell