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Over the past decade and a half, biotech websites have undergone a significant transformation, evolving alongside technological advancements and changing user expectations. As a 

, we’ve seen firsthand how biotech companies have adapted their web presence, embracing trends that improve design, functionality, and user experience. In this article, we explore this evolution of biotech websites, highlighting the critical changes that have shaped this sector and continue to do so. 


From Static to Dynamic: The Evolution of Biotech Website Design


In the past, biotech websites were often characterised by text-heavy layouts, clinical language, and functionality tailored for desktop users. These designs, though informative, were typically rigid, with little attention given to aesthetics or user engagement. 


Fast forward to 2024, and the landscape is drastically different. Minimalist designs now dominate, featuring clean layouts that prioritise white space and strategic use of colour.   Companies like 

 are leveraging bold, dark-mode designs to stand out, combining these with bright accents that draw attention to key information. This shift reflects a broader trend in biotech website design, where simplicity and clarity are now at the forefront.


Beyond aesthetics, biotech companies have adopted more human-centred messaging. The shift away from overly technical jargon has helped make these websites more approachable, emphasising collaboration, partnerships, and the human impact of their work. This evolution helps companies connect more effectively with a broader range of stakeholders, including patients and investors.

The Shift to Mobile-First and Responsive Design 


One of the most significant shifts in biotech 

 is the move toward mobile-first and responsive design. In previous years, websites were largely optimised for desktop browsing, with little consideration for mobile or tablet users. However, with the increasing use of mobile devices, the need for responsive design has become critical.


Today, biotech websites are designed to provide a seamless experience across all devices—desktops, tablets, and smartphones. This shift is critical for engaging a diverse audience, from industry professionals to patients seeking information. Ensuring that all content is easily accessible, regardless of the device, directly impacts user engagement and enhances the overall perception of the biotech brand.


Mobile responsiveness also plays a vital role in 

 (SEO), improving visibility in search results and attracting more visitors. This is because Google now primarily uses the mobile version of a website for indexing and ranking. This means that if a site isn’t optimised for mobile, it could be penalised in search rankings. Also, mobile-responsive sites are typically optimised for faster loading times, which is a critical aspect of both user experience and 

. Slow-loading pages can lead to lower engagement rates, as users are likely to abandon a site that takes too long to load. Overall, by ensuring that your website is mobile-friendly, you expand its reach to a wider audience and improve its rankings. 



Personalisation and Tailored User Experiences 


Older biotech websites were built with a one-size-fits-all approach. Every visitor received the same experience, regardless of their interests or needs. Today, personalisation is a cornerstone of modern biotech websites, enabling companies to create tailored experiences for diverse visitors, including investors, patients, and researchers. By leveraging AI and machine learning, biotech firms can offer personalised content recommendations and virtual tools to assist the user.


For example, website design plays a role in clinical trials - by enhancing tailored 

 during the pre-trial engagement process. User-friendly interfaces and intuitive navigation allow patients to easily access relevant information, helping them evaluate their interest in participation. Dedicated sections with comprehensive resources about trials—such as eligibility criteria, procedures, and FAQs—cater specifically to the needs of potential participants. Interactive online pre-screening questionnaires enable users to assess their suitability quickly, making the process more efficient and reducing unnecessary travel. These design elements collectively enhance user experience and foster higher engagement, driving a more diverse and representative enrollment in clinical trials. 


As biotech websites evolve into integrated hubs for innovation, they are increasingly incorporating specialised tools and functionalities that enhance personalisation. AI and machine learning analyse vast amounts of research data, providing insights that inform decision-making and improve operational efficiency. For instance, AI-driven analytics can enhance user experience by personalising content on the website. By analysing user behaviour and preferences, biotech websites can recommend relevant articles, research updates, or product information tailored to individual visitors. This customisation makes it easier for users to find information that resonates with their specific interests and needs. 


Visual & Interactive Design Enhancements


As we have already mentioned above, biotech websites are increasingly embracing advanced visual and interactive design techniques to enhance user engagement and improve information accessibility. Interactive charts, dynamic graphs, and real-time project dashboards enable stakeholders to quickly grasp key insights and trends. As the complexity of biotech research and data grows, presenting this information in a clear and engaging manner becomes essential.




Infographics, a far cry from the walls of text seen in the past, now distil complex data into visually appealing formats that are easy to understand. Biotech companies increasingly incorporate these visual enhancements to cater to diverse audiences, including investors and patients, helping to bridge the gap between complex research and public understanding.


In addition to these visual enhancements, video content is increasingly being utilised as a powerful tool to boost engagement. Short videos can effectively summarise research findings, explain complex technologies, or share patient testimonials. These dynamic visual formats not only capture attention but also allow for deeper emotional connections, making the content more memorable and impactful. Videos can facilitate better retention of information and encourage sharing across social media platforms, further amplifying reach and engagement.


Show + Tell: Delivering Immersive BioTech Websites 

As biotech companies navigate the complexities of their industry, it’s essential to present information in a way that captivates and informs, emphasising the importance of developing an engaging website design and implementing a successful user experience in today's digital landscape.


 we specialise in creating innovative web solutions tailored to the unique needs of the biotech sector. Let us help you connect with your audience and extend your reach - contact us today to 

The Evolution of BioTech Websites


At Show + Tell, we’re always pushing the boundaries of creativity and innovation. As industries evolve, so do we—consistently finding ways to explore new technologies and design solutions that meet modern needs. One of our latest explorations comes from our Head of Design, Pippa Holman, who conceptualised 

, a brand that seamlessly merges fashion and artificial intelligence.

Modelise is more than just a concept—it’s a fresh take on the growing intersection between AI and the fashion industry. As AI becomes increasingly influential in design, Modelise gives fashion designers a new tool: the ability to upload their creations and see them instantly modelled on digital avatars. This opens up exciting opportunities for creative exploration, helping designers visualise their work without the constraints of traditional methods.

Pippa worked towards building a visual identity for the brand, as mentioned to us she wanted to; 


"Using high-end fashion photography, we can create bespoke and unique imagery to stand out amongst the AI and digital sector"



Using powerful imagery and messaging can bolster the USP of the software to progress audience retention and product sell-out. 


When Pippa took on this project, she wasn't just thinking about functionality—she considered how the entire brand and user experience would be presented to consumers. 


To captivate the fashion designer and social media influencer market, we would introduce a contemporary Serif font inspired by fashion trends. 



We devised a vibrant colour palette taking cues from the beauty industry, to enable to brand to stand out and have direction when self promoting their business. 



Modelise is sleek, forward-thinking, and creative, perfectly aligned with the cutting-edge technology it represents. The design reflects the digital nature of AI with pixel effects, dynamic visuals, and an emphasis on the creativity that fuels the fashion world. From the colour palette to the typography, every element tells a story of innovation and exploration.



To further elaborate on the above points, introducing  iconography could enhance USPs and draw attention to specific points to help develop the business performance on the website. 


Fashion is always changing, and so is technology. At Show + Tell, we believe that brands like Modelise exemplify what’s possible when you fuse these two worlds. As AI continues to shape industries, we’re excited to continue creating concepts that bring new, exciting experiences to life.


 to explore the future of design and technology together! 


Introducing Modelise - Fashion meets AI

Show + Tell at Blend 24: Announcing Our Partnership with Binary


We are thrilled to announce that Show + Tell has officially partnered with Binary, kicking off a major cross-brand transformation project. 

We had the privilege of attending Binary’s annual conference, Blend 24, where our team—Hannah and Charlie—had the opportunity to immerse themselves in the Binary community and get a first-hand look at their business goals, ethos, and future vision.


At Blend 24, our main goal was to build a deeper relationship with Binary and align ourselves with their brand. Throughout the event we meet with Binary’s leadership and senior teams, gaining valuable insights into their 15-year journey and future ambitions.


Binary is at a pivotal moment in their history, looking to move beyond their long-standing ‘stealth marketing’ approach and step into a new era of brand recognition and growth. As Andrew Birch, Binary’s CEO, candidly shared


“For the past 15 years, we almost pretended we didn’t exist, with a series of terrible websites that told nothing about who we are. Now, we’re ready for change.”



We’re excited to lead that change, starting with a complete cross-brand strategy that will articulate their identity and future direction. Our partnership will shape Binary’s external brand presence while strengthening internal brand consistency.




Together with Binary, we’re embarking on a transformative journey, helping them evolve from where they are now to a brand that reflect the journey they're on. 


Stay tuned as we embark on this exciting new phase with Binary!

Show+Tell partner with Binary

Show + Tell Launch New Branding and Website for Red Kite Connect 


Show + Tell are delighted to be an integral influence of Red Kite Connect evolution, Red Kite is a partnership of Yorkshire schools and institutions, across all phases of education, from inner city locations and rural contexts.

Show + Tell aligned with Red Kite to launch a new distinctive sub-brand which will stand out within their sector, but we wanted to keep the heritage and foundations of the brand ensuring it felt modernised and fresh within a traditionally old-fashioned industry.  


A Strategic Approach to Branding and Design 


At the heart of this project was the creation of a new brand identity for Red Kite Connect, but the brain of the project was to ensure Show + Tell built a website that seamlessly embodies the Red Kites mission and values, highlighting its commitment to professional growth and partnerships with intuitive navigation, educators can effortlessly find the training programs and resources they need.  
 
Although a direct portal for course purchases and resource management was initially considered, an integration of the Eventbrite API, offered a streamlined solution.  
 
The site’s consistent branding strikes a balance between professionalism and personality, using vibrant, rounded shapes to appeal to the teaching community. Show + Tell want to ensure that high-quality visuals best represented their industry leading services which include real-life training session images and custom graphics, further enhance the site’s engaging and polished design.



Website Design with Integrated Functionality 


The website redesign for Red Kite Connect was another major aspect of this project. The design needed to clearly communicate Red Kite Connect’s mission and values while offering an intuitive user experience.


Supporting Professional Development Across the Sector 


Red Kite Connect new website showcases the diverse range of training solutions available and positions Red Kite Connect as a hub for collaboration, knowledge-sharing, and continuous learning. 


By leveraging strategic partnerships and expertise, Red Kite Connect is poised to make a lasting impact on professional growth across schools, aligning with its mission to be a flexible connector within the sector. 

The new branding and website are a testament to Show + Tell’s ability to deliver innovative, creative solutions tailored to meet specific client needs. Red Kite Connect’s strengthened brand identity and enhanced digital presence will increase accessibility to their training programs and solidify their role as a key player in education. 



For more information on this project or to explore how Show + Tell can support your brand’s development, visit https://showandtell.agency/#start-a-project 

New Project Launch: Red Kite 

Show + Tell collaborates with Power Sheds for new ecommerce experience


Power Sheds is an award-winning manufacturer of high-quality garden sheds and log cabins and decking. Having worked with the brand since it launch 5 years ago, we're proud to annouce the launch of their new ecommerce site.

This transformation, delivered by a collaboration of agencies, Propaganda, Verse and our very own Show + Tell team, this comes after five years of rapid growth and industry recognition, setting a new standard for online customer experiences in the garden building market.


At Show + Tell we strive for innovation when delivering intuitive and accessible designs through cutting-edge UX/UI for customers. We designed an experience which is not only highly functional but communicated the Power Sheds difference in an innovative & engaging way.

The project began with our UX Discovery Phase, conducting in-depth research to understand the needs and preferences of shed buyers. Between the tree agencies we ran a series of workshops to define the stratgey for the project which included:

From there, we created wireframes and prototypes to visualise the website's structure and functionality. Our design team then brought the vision to life through visually stunning and engaging designs. Working with Verse, a Shopify development partner to bring the vision to life.



Charlie Hartley, Digital Strategist at Show + Tell, added:

"We wanted to create a seamless, enjoyable experience for Power Sheds' customers, from the first click to the final purchase. The design needed to be both visually appealing and highly functional, capable of handling a large volume of product information and customer traffic. 

Working as a trio of agencies with Propaganda & Verse, we all brought core areas of expertise to the table and through a truly collaborative approach we’ve delivered a brilliant new ecommerce site for Power Sheds.

Our goal was to build a platform that not only drives conversions but also reflects the unique Power Sheds brand proposition".

The new platform has been designed with the following key objectives: 

This new ecommerce platform is the latest step in Power Sheds’ ongoing mission to serve its customers with best-in-class digital. Having already secured several prestigious awards, including the UK Business Awards 2021 and the eCommerce Awards 2022, Power Sheds is now ready to take its digital offering to the next level and has ambitious growth plans.


Jack Sutcliffe, Co-Founder of Power Sheds, reflects on the journey:

Show + Tell have been with Powersheds from the very beginning, creating out brand and launching our first website when we launched 5 years ago. Since then they've been supporting us throughout our growth journey. 


Recently, they demonstrated exceptional integrity by advising us to re-platform our website, even though it meant we would no longer use them in a development capacity. By putting our long-term success ahead of their own, they showed a truly customer-focused approach, which we are incredibly grateful for. On top of that, they designed our stunning new Powersheds.com site that perfectly captures our brand

 to read the full case study. If you are looking to take your brand to the next level, 

New Project Launch: Power Sheds

We are thrilled to announce that Show + Tell has welcome Stray Ferret as a new client.

The Stray Ferret is a trusted news service providing quality local journalism across Harrogate, Knaresborough, Ripon, and beyond. A reliable source of information is vital for community advocacy and voicing public opinion. 

They hold power to account with daily breaking news and in-depth investigative reporting on serious issues. Show + Tell are proud to be able to help create a new platform to celebrate the area's achievements, highlight upcoming events, and champion local individuals and businesses. 


What were the project goals set at the start of the project:

The main goals were to solve legacy issues affecting the Stray Ferret online presence which were:

Why where Show + Tell selected as the partner to deliver the project?

They demonstrated experience delivering high traffic web platform for brands such as MTV, UNESCO and Candy Kittens so we were confident in their capability from this aspect. Their design portfolio was very impressive with multiple awards wins for user experience design and innovation. It's important for us to support local and being an agency from Harrogate part of our selection process as it meant communication and collaboration throughout the project would be easier especially with a deadline to meet! 

Were there any specific challenges or obstacles during the implementation phase?

The architecture of site is advanced in order to deal with large spikes in traffic during high demand period. 

Historically the site had crashed under heavy loads but we re-engineered the front end using next.js as a lightweight solution causing less stress on servers and ensuring rapid page load speeds for the Stray Ferret readers on mobile, desktop and on the App. 

The platform has multiple integrations with 3rd party platforms to power functionality such as Notifications, Subscriptions, Email Marketing and Payments for offers & events. Integrating multiple tools onto a single platform so they talk to each other required a thorough testing process prior to launch.

There was three clear improvement area's we focused on: 

If you are looking for subtle solutions to your brand and website, 

New Project Launch: Stray Ferret


DENTON is a prominent national company specialising in office design and fitout services, with operational bases in both London and Manchester. Their unwavering passion lies in collaborating with some of the world's most renowned brands to transform their workspaces into innovative and functional environments. 



As a dynamic commercial design and fabrication studio, DENTON is dedicated to crafting unique workspaces tailored to the specific needs of its clients, ensuring that each project is a testament to creativity and functionality.


DENTON came to Show + Tell looking for a rich brand experience that inspires visitors and highlights their innovative, specialist service offering.


We had a specific and clear brief on the audience which was heavily considered in our approach to the brief, focussing on ease of use, letting the outstanding project imagery tell the story and providing the need-to-knows to aid their decision-making without them needing to search for it.


Some of our strategic objectives included:

The site we designed and built for DENTON has helped them to tell the story about the brilliant work they do on client interior design projects, with style and functionality that meets the scale of their ambitions, as well as delivering outstanding performance across the board.

We think we did the job, of course, but what really matters is the client’s view on what we delivered:

"We approached Show + Tell to deliver a best-in-class website design & UX experience for DENTON and they’ve delivered that in spades." 

We put our clients first and build to achieve your goals first, start your project journey today: 

Client Feature: Denton

When it comes to displaying trustworthiness, competence and experience, a well-designed website is a great place to start. 

In the VC industry, like most industries today with a digital-first approach, every interaction matters, so the visual appeal and user experience (UX) of your firm’s website is a game-changer. It's crucial to understand how intuitive website design can drive engagement, build trust, and attract investors and entrepreneurs. 

A website is often the first point of contact for potential investors and entrepreneurs. A seamless and intuitive user experience not only makes a great first impression but also signals professionalism and reliability. By investing in user experience, VC professionals can set their firm apart from the competition and create a positive perception among visitors.

 looking at the Trends and Tactics in the VC industry for 2024, stats revealed that 88% of VC CEOs believe a Brand can improve deal flow by attracting entrepreneurs, and 78% of healthcare investors say a firm’s brand significantly influences their investment decisions.

In this post we’re going to explore why prioritizing intuitive design is crucial to success for the year ahead - and beyond - and how you can create a website that truly resonates with your audience, as we have done with others in the VC industry since our launch almost 15 years ago.

 5 Key Elements of Intuitive Website Design

 Technology is constantly evolving, so staying abreast of the latest trends and innovations with regard to their digital presence is essential for VC firms looking to maintain a competitive edge. 

Incorporating emerging technologies into your website design, such as artificial intelligence (AI), augmented reality (AR), or chatbots, can enhance user experience and highlight your firm's commitment to innovation. 

There are also benefits to stepping away from the traditional WordPress website and moving to something more agile, like 

. One of which is enabling a more visually captivating front end that doesn’t have to adhere to the traditional rules of a monolithic system like WordPress.

By staying agile and responsive to technological advancements, you can future-proof your website and ensure that it remains relevant and impactful in a fast-paced digital environment.

Measuring Success and Continuous Improvement

At a basic level, it’s important to monitor key metrics like bounce rate, time on page, and conversion rate. But we like to go deeper. 

Analyze user behavior and gather feedback to identify areas for improvement in order to refine your website over time. By staying responsive to user needs and preferences, you can create a website that continually delights and engages your audience.

It’s hard to dispute that in 2024, a well-designed website is a powerful asset. By prioritizing user experience and following best practices in website design,
you can create a digital presence that attracts investors, engages entrepreneurs, and sets your firm up for success. Since the website is often
the first impression people have of your firm, it’s crucial to make it count!

 We’ve worked with several firms in the VC landscape in the US and here in the UK, and are highly experienced in delivering Brand, Creative and Digital services to forward-thinking, innovative and ambitious firms such as 

We’re also offering limited and complimentary Brand Audits to VC firms, where you’ll discover: 

-      Areas of opportunity across Digital & Brand

-      How you can stand out in the market

-      Insights on your brand proposition from experts

-      Your requirements to effectively brief an agency

-      Findings to present the need/opportunity to the Board

 to opt in and we'll be in touch for your free audit.

Why Intuitive Website Design in the VC Sector is Vital for Success

If you’ve been engaging in our recent content around the VC industry, you’ll know how much we believe that staying ahead of brand, creative, and digital product trends is crucial for firms aiming to stand out in a competitive market. We produced a 

As technology continues to shape the VC industry - as it does with countless others around the globe - embracing digital innovation is not just an option, it's a necessity. 

In this blog post, we'll explore some of the top trends shaping the VC landscape in these areas and discuss the risks that firms face if they fail to keep up.

Without leveraging digital innovation, firms may struggle to capture attention, engage audiences, and differentiate themselves in a crowded market.

Without personalised content and targeting, firms may struggle to resonate with their audience and drive meaningful interactions, as well as spend unnecessary time and money on campaigns that don’t achieve their full potential.

Without innovative digital offerings, firms may struggle to attract and retain investors, entrepreneurs, and talent, ultimately hindering their long-term success.They’ll also begin to encounter problems meeting the demands of the modern web, with inefficiencies across their digital presence that undermine their brand. 

By failing to leverage emerging technologies, firms may miss out on opportunities to create immersive brand experiences, foster deeper connections with their audience, and drive meaningful engagement.

Without compelling visual content, firms may struggle to convey their brand message effectively, hindering their ability to attract investors and engage with entrepreneurs.

5 Brand, Creative & Digital Product Trends for VC Firms

After almost 15 years of Impression, the end of this year brings some exciting developments for our agency. Following months of work behind the scenes, we’re delighted to share our new brand and identity, Show + Tell.

Throughout 2023 we’ve been looking ahead and mapping out the agency's future. To that end, we’ve invested a lot into our brand positioning, marketing and business development, as well as cementing our senior leadership team and client experience, adding FLOCC to our agency group, and the ongoing evolution of our service offering.

We understand more than ever who we are and what we’re great at, and felt that it was time our brand name and creative had an upgrade to propel us into our fifteenth year in business. 

The rebrand marks a significant shift towards offering an all-encompassing suite of services. As Show + Tell, we specialise in digital strategy, website design and build, technical innovation, UX design, brand strategy, and brand design.

The rename and brand transformation was spearheaded by our Head of Design, Jordan Donnelly. It’s a change that has been discussed over the years and, for various reasons, we’ve pushed this project down the priority list until the timing felt right.

“The name Impression served us well since 2009, but as the agency has grown and developed and the services we deliver have progressed, it felt like we’d outgrown the name and we needed something that better represented our offering and what we’re about. Find out more about our 

“Show + Tell does exactly that. Our rebrand signifies a new chapter for us. 'Show + Tell' articulates how we work with brands - by showcasing their unique narratives through innovative strategies, immersive UX, and compelling brand design. It's about bringing brands to life in ways that captivate and resonate.”

'Show + Tell' articulates how we work with brands - by showcasing their unique narratives through innovative strategies, immersive UX, and compelling brand design. 

This new name captures the essence of what we do – weaving compelling narratives, delivering branding and design solutions that are far from the norm, and creating leading-edge digital products - all of which truly Show + Tell our clients’ unique stories.

The past couple of years have been transformative for us as a business, with several initiatives that have helped us hone in on our offering. The name Impression no longer reflected the agency and group of people we are, and we believe Show + Tell far better represents us as a collective, along with the services we provide our clients.

The business world is constantly evolving, and so are the behaviours and expectations of customers. The race for their attention and their business is won by those who can best match the relentless pace of change. Show + Tell exists to keep our clients at the head of that race.

CEO and founder, Charlie Hartley, explains further:

“I’m incredibly proud of our growth and success, particularly in the last 2-3 years, and we’ve done a lot of growing up as a business as a result. 

We’ve invested a lot of time and resources in the agency in recent years, from our outstanding studio space with its custom fit-out to hiring more brilliant people across the business, including in crucial senior leadership roles.

We now have clear objectives and know intrinsically what we want to be famous for, and I’m confident that the new brand meets the scale of our ambitions and represents us in this new and exciting growth phase.”

, to our group, which has helped us further our technical capabilities and add more value to our clients. This investment and enhanced service offering puts us at the forefront of Sanity and React development agencies in the UK and we’re hopeful this will boost our future growth.

We also recently shared our growth plans with the 

, putting a number on what we’re hoping to achieve over the next couple of years in terms of revenue and the new career opportunities we hope to deliver, too. This story was shared whilst we worked behind the scenes on our new brand and positioning, with our eyes and minds firmly on what we know we can achieve as Show + Tell.

“Historically, we've mainly been a digital agency doing web builds and web projects, but over the last couple of years, there has been a move to bigger brand strategy pieces and more complex technical briefs, and we’re already delivering a lot of large-scale projects of this nature, which we want to continue doing. Again, we strongly feel this rebrand helps us on that journey and communicates our skillset effectively.”

2024 will be our 15th year in business, and we want to express our gratitude for the trust and collaboration we’ve had with our clients. This year has been our most successful ever and we’re so proud of the projects we’ve delivered and how our agency continues to grow and thrive.

Show + Tell is a celebration of the partnerships we've built, and we look forward to many more years of creating together.

As you can see, our rebrand includes a transformed website and a new visual identity that embodies the agency’s comprehensive approach to creative and technical excellence. Take a closer look around the site, check out our 

Impression Studio rebrands as Show + Tell

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